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explain the significance of pilot testing in questionnaire buildingansweronce preliminary questionnaire has been developed a researcher must test the
when selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mindanswer
explain about the internal consistency reliabilityinternal consistency reliability is used to assess the reliability of a summated scale where
what are the numerous measures for reliability assessment of a scaleanswerreliability in research relates to consistency of results over a period of
write a short note about non comparative scaling techniquesnon-comparative scaling involves every stimulus object being scaled independently of other
write a short note about comparative scaling techniquesas name suggests comparative scaling includes direct comparison of stimulus objects with one
what is convergent validityconvergent validity is the extent to which scale correlates positively with other measures of same construct it isnt
discuss construct validity and types of construct validityanswerconstruct validity addresses question of what construct or characteristic the scale
write a short note on fundamental properties of measurementanswerthere are four primary fundamental properties of measurement assignment distance
state advantages and disadvantages of quota samplingthese quotas are assigned in a way that there remains resemblance between quotas and populations
elucidate quota sampling quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion
determine the types of stratified random samplingthere are two kinds of stratified random sampling a proportionate stratified sampling b
explain stratified sampling in detailsanswerstratified sampling is a probability sampling technique that is distinguished by two-step procedure it
provide a short note highlighting major differences between nonprobability and probability sampling techniquesanswerprobability sampling is more
what are the benefits of survey methodssurvey methods provide several benefits there are numerous limitations also these limitations stem mostly from
explain why survey method is so popularsurvey method is popular for various reasons one of the major reasons is that data collection is a function of
write a short note on survey methodsanswersurvey methods tend to be mainstay of marketing research in general they tend to involve a structured
data collected through experimentation data collected through experimentation can provide much stronger evidence of effect and cause than can data
describe the term- experimentationexperimentation as a technique is normally used when conducting causal research there are two types of
what is causal designs causal research is most appropriate when research objectives include need to understand the reasons why certain market
difference between cohort analysis and longitudinal designthe major difference between cohort analysis and longitudinal design hence is the sample
discuss the difference between longitudinal and cross-sectional research designsanswer cross-sectional design is the most familiar and most common
what types of personal interviewing methods are used in marketing researchanswerpersonal interviewing methods used in marketing research are
what are the benefits of using projective techniques in comparison to focus groups and in-depth interviewsanswerprojective techniques have a major
elucidate the different types of exploratory research designsanswerexploratory research design includes many qualitative data collection techniques