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the constituents of the marketing communications mix business-to-business markets have usually been quite specific in terms of the promotional tools
the balance of the communications mix role of advertising and sales promotions in business-to-business communications is mainly to support personal
determine the number of decision-makers in consumer markets a single person very often makes decision in organisational markets decisions are made by
what is message reception contextual conditions in which messages are received and ascribed meanings are very different in organisational setting the
communication differences having identified need to communicate with several different audiences it seems appropriate to conclude this opening module
what are the marketing communications programmescontexts arent independent or isolated sets of easily identifiable circumstances however are
responsibility of marketing communications managertasks are undertaken in a context within which there may be many episodes or only a few note that
task of management team responsible for marketing communicationsmain task facing the management team responsible for marketing communications is to
explain the elements and factorsof market communicationwhen considering the elements and factors which contribute to marketing communications it is
explain the term- fast-moving consumer goodsmarketing communications which are undertaken by organisations within these systems can be regarded as a
explain the key function of marketing communicationmany organisations have evolved without marketing being recognised as a key function let alone as
management of the promotional tools traditionally each of the promotional tools has been regarded as domain of particular groups within
state the size and geographic dispersionof target audiencefinal characteristic concerns the size and geographic dispersion of target audience a
what are the credibility factorspublic relations scores heavily on credibility factors this is as receivers perceive the third party as unbiased and
what media are availabe for advertisersthere is a great variety of media available to advertisers every media type for instance television radio
describe about the sales promotion tooladvertising and sales promotion are tools which allow for a high level of control by the sponsor while public
financial resources control is also a function of financial power or we can say that if an organisation is prepared to pay a third party to transmit
advertising and sales promotionadvertising and sales promotion allow for a high level of control over the message from design to transmission
message control control over the message is essential to ensure that intended message is transmitted to and received by the target audience moreover
selection criteria of every toolkey criteria governing an organisations selection and use of every tool are1 degree of control required over the
state about the network marketing organisationsreaders are encouraged to see the elements of mix as a set of complementary ingredients each drawing
effectiveness of the promotional tools every element of promotions mix has different capacities to communicate and to achieve different objectives
primary grouping of direct marketing4cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion
communication mix is changingno longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication this
how internet is beneficial for marketing communicationthe internet is a distribution channel and communication medium which enables consumers and