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question 1write short notes on any 5 of the following conceptsi close up ii wide shot iii pan iv tilt v zoom vi subjective camera movement vii
a explain the main stages in the production of a 2-minute news item meant to be broadcast on tvto explain the process use the example of one of the
question 1a define business ethicsb critically explain how business ethical considerations will help in the marketing communication of a product
question environment is a factor in the development of planned communication competitors can think of changing the way of presenting their services
question 1a describing a situation suggest how marketing communications might assist- perceptual selection- perceptual organizationb describe the
questiona explain the purpose of internal marketingb identify the three levels organizational culture and discuss the importance organizational
assignments objective to give the student the chance of analyzing a company through the help of given case study to narrow the scope for them
problema why it is difficult to perform ip trace-backb i explain the packet marking approach to ip trace-backii what is the basic problem with this
problem 1you are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your
about 40 years ago media guru marshall mcluhan assume that mass communication would turn the world into a global village communication satellites
the responsibility of the marketing communication manager is to sense those elements that can not be strong now but which in the future may have an
problem 1the outside world is usually considered as a domain of threat and opportunity so the context in which organization see themselves against
problem a name and explain the five determinants that are pertinent to an individuals purchase situationb explain a purchase repertoire or evoked
problem 1a describe the characteristics of web sites in terms of- product oriented characteristics - corporate oriented characteristicsb describe the
problem 1a the development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade
analyse the product portfolio using the boston consulting group matrix and the general electric
questionthis week in the music2go multi-player you will be required to launch a new product into one of the empty market segments sports or youth
evaluate the case made in the article for the third leg in the strategy tripod with particular reference to the effectiveness of the four cases
a world of marketing communicationsall organisations - small and large commercial government charities educational and other not-for-profit
state about the measurement and evaluation consumer market uses a variety of techniques to evaluate the effectiveness of communications in
what is budget allocationsales department receives the bulk of the marketing budget in the organisation market and little is spent on research in
enumerate about the target marketing and research use of target marketing processes in the consumer market has been more advanced and sophisticated
what is negative communicationsnumber of people affected by a dissatisfied consumer and thus negative marketing communication messages is limited
explain the term- length of purchase decision time length of time taken to reach a decision is much greater in organisation market this means that
state the term- message content in general there is high-involvement in many business-to- business purchase decisions hence communications tend to be