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state the objectives of marketing communicationsobjectives of this module are to examine concept of exchange in the marketing context assess
what are the aims of marketing communicationsaims of this introductory module are to explore some of the concepts associated with marketing
introduction to marketing communicationsmarketing communications is a management process through which an organisation engages with its variety of
describe the role for marketing communicationsit leads to a new form of and role for marketing communications and to a vision that an organisations
what is structural realignment marketing communications agencies are attempting to adjust the way they can best serve interests of their clients one
marketing mix communicationorganisations now accept that tools of the promotional mix are not the only way in which brands communicate all parts of
explain in role of managers in marketing communicationmanagers are now required not only to find new ways to communicate but also to do so on reduced
discuss about the importance of marketing communicationsthe media world has splintered into many different parts so have the audiences with whom
describe about the direct marketing in 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication
name the main marketing communication disciplines or toolsthere are five main marketing communication disciplines or tools advertising sales
a world of marketing communicationsall organisations - small and large commercial government charities educational and other not-for-profit
describe in detail about sales promotion this refers to short-term and temporary incentives to purchase or induce trials of new goods tool
explain the term -personal selling you should have come across representatives of different companies knocking at your door and persuading you to buy
define the publicity - promotionthis is a non-paid process of generating wide range of communication to contribute a favourable attitude towards
state about the term - advertising advertising is the most usually used tool for informing the present and prospective consumers about the
explain in detail about the promotional activities it is hence a persuasive communication and also serves as a reminder a firm uses different
explain the term - promotionpromotion refers to process of informing and persuading the consumers to buy certain product by using this process
explain about the middlemen consideration if right kind of middlemen having necessary experience contacts financial strength and integrity are
illustrate about the nature of the companya firm having enough financial resources can afford to its own a distribution force and retail outlet both
state the nature of product - choice of distribution channel nature of the product considerably affects choice of channel of distribution in case
describe in detail about the nature of market there are several aspects of market which determine choice of channel of distribution say for instance
factors affecting the choice of distribution channelchoice of an appropriate distribution channel is very significant as pricing as well as promotion
state the types of channels of distributiongenerally we dont buy goods directly from the producers producersmanufacturers usually use services of one
describe the functions of channel of distributionsprincipally a channel of distribution performs the below functionsa it helps in establishing a
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