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definition of product according to william j stantonproduct is a set of intangible and tangible attributes including packaging price colour
state the concept of product and its classificationproduct refers to the goods and services which are offered by organisation for sale here the
explain the term- promotion of productpromotion if product is manufactured keeping the consumer needs in mind is rightly priced and made
importance of placegoods are produced to be sold to the consumers they should be made available to the consumers at a place where they can
state the term - price price is the amount charged for a service or product its the second most important element in marketing mix fixing the
determine the importance of product - marketing mix product refers to goods and services offered by the organisation a pair of shoes a burger a
what are the marketing objectivesthis mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another
define marketing mix according to philip kotler according to philip kotler marketing mix is set of controllable variables that firm can use to
state about the marketing mixmarketing comprise a number of activities to start with an organisation may decide on its target group of customers
determine the major decision of marketing activitiesso marketing manager concentrates on four major decision areas when planning the marketing
what are the important facts of marketingmarketing identifies consumers needs and supplies different goods and services to satisfy those needs most
write a brief note on report presentationanswerpresentation has become an integral part of most marketing research projects most managers are finding
what are the key issues to keep in mind when writing research reportsanswerbefore communicating the results of project to the manager researcher must
discuss the importance of marketing research report in the overall marketing research processanswermarketing research report is the bridge between
why should a researcher do a normality and outliers assessment before hypotheses testinganswerto conduct many advance statistical techniques
state the coding process in detailscoding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of
determine the primary editing problemone of the primary editing problem concerns with faking of an interview such fake interviews are difficult to
what are responses of researcher when responses are missing or inappropriate researcher has three choicesa researcher can sometimes detect proper
explain about the data editing usual first step in data preparation is to edit raw data collected through questionnaire editing detects errors and
discuss importance of data cleaning in preliminary data analysisin most surveys it takes place so that respondent has either provided ambiguous
define data cleaning in preliminary data analysisdata cleaning focuses on error detection and consistency checks and treatment of missing responses
explain about the specific information questionsthe specific information questions are questions directly associated with research objectives they
describe about the generic information questionsgeneric information questions are divided into two key areas classification information questions and
describe the use of forward questions in questionnaire developmentanswerquestionnaire can be divided in three major parts generally forward and
what are the steps involved in questionnaire buildinganswerwhen there is a debate with regard to questionnaire building process there is consensus