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explain about the direct-response mediain many cases direct-response media like direct mail magazine inserts and television and print advertisements
give the example of direct marketingfor instance charges for packing and delivery need to be incorporated product may also need to be altered or
explain in detail about the direct marketingdirect marketing seeks to target individual customers with intention of delivering personalised messages
what is direct marketinggrowing utilisation of direct marketing by organisations over recent years has been significant it signals a shift in focus
state the term- public relations public relations is the art and social science of analysing trends predicting their consequences counselling
define about the personal selling toolthis tool differs from previous two in that although it still lacks relative credibility and control degree of
what is personal selling personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities
explain about the sales promotion sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to
determine the flexibility of advertising toolflexibility of this tool is good since it can be used to communicate with a national audience or a
advertising advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and
above the line and below the line communicationwhat has happened hence is that the promotional mix has developed such that original emphasis on
give the example of marketing communications mix for instance there has been a dramatic rise in the use of direct-response media as direct marketing
state the marketing communications toolsthere are five main marketing communications tools advertising sales promotion public relations direct
explain the marketing communications mix marketing communications mix comprises a set of tools disciplines which can be used in various combinations
give the example of marketing communicationsfor instance many organisations in airline industry have shifted their attention to the needs of travel
marketing communications marketing communications recognise the development of channel or trade marketing numerous organisations have moved away from
define about the corporate advertising many organisations recognise usefulness and significance of good public relations this is due to the high
what are the corporate strategy of stakeholdersa view which is becoming increasingly popular is that corporate strategy must be supported by the
what is the role of marketing communicationsit is possible to deduce that marketing communications are about promotion of both the organisation and
what is granular disintegration in dry climates a yet another mechanism operates much like frost action in this process the ground water is drawn
describe the freeze -thaw activityrepeated cycles of freezing and melting of water in rock called as freeze -thaw activity or frost action widen
definition concerns the cognitive responsethis refers to outcomes of the communication process and is a measure of whether a communication event has
marketing communications marketing communications have been used to convey product-related information to customer-based audiences today a range of
describe the one-way communicationby recognising different transactional and relationship needs of the target audience marketing communications can
determine in brief about marketing communications marketing communications are a management process through which an organisation engages with its