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state about the audience-centred activitysome of these interpretations fail to draw out key issue which marketing communications provides added value
define the marketing communications strategies currently numerous definitions refer to an integrated perspective this view has gathered momentum over
explain in brief about relational communications orientationexplanationinformationand promotioncommunications are used to persuade people into
enumerate about the marketing communicationsorigin of many definitions rests with a promotional outlook where purpose was to use communications to
defining marketing communications there is no universal definition of marketing communications and there are many interpretations of the subject
determine the elements of the marketing mixpromotion is hence one of the elements of the marketing mix and is responsible for communication of the
what are the activities constitute the marketing mixcollectively the activities constitute the marketing mix -4ps as mccarthy 1960 originally
define the exchange processexchange process is developed and managed by researching consumer stakeholder needs identifying selecting and targeting
state the characteristics of communications within market exchanges communications are characterised by planning and formality relational exchanges
what are the complexity of the communicationsexchanges which organisations enter into require the formation of relationships though tenuous or strong
explain the uses of communication communication can be used for numerous additional reasons tasks of informing persuading and reinforcing and
illustrations of intangible satisfactionsillustrations of intangible satisfactions can be seen in social and psychological transactions involved
enumerate in detail about the communication process at a higher level the communication process not only supports the transaction by informing
drip elements of marketing communicationsdrip elementexamplesdifferentiateburger king differentiates itself from market leader mcdonalds by
illustrate the main roles of communicationat a fundamental level communication can assume one of four main roles1 it can inform and make
the role of communication in exchange transactions bowersox and morash 1989 demonstrated how marketing flows including information flow can be
state the relationship marketing principlesnumerous organisations use relationship marketing principles manifest in the form of customer relationship
what are the two types of exchange two types of exchange signify extremes in a spectrum of exchange transactions in industrial societies market
marketing as an exchange in contrast to this relational exchanges dwyer et al 1987 have a longer-term orientation and develop between parties who
explain the term- market exchangesmarket exchanges bagozzi 1978 houston and gassenheimer 1987 are transactions which occur independently of any
state the concept of marketing as an exchange concept of exchange according to most marketing academics and practitioners is central to our
explain in detail about the marketing communicationsmarketing communications provides the means by which organisations and brands are presented to
importance of effective communicationeffective communication is very important to organisations which is why they use a variety of promotional tools
determine the uses of marketing communications in business organisations are all well-known brand-names however there are hundreds of thousands of
determine the marketing and business objectives organisations engage with a variety of audiences in order to pursue their marketing and business