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questiona wilson publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on marketing
problem a a mauritian consumer goods firm is deciding whether to enter the united states market or the asian market show why it should take into
marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way buyers are too numerous too
question 1briefly describe the functionalities of crm sub modules list out the benefits of crm systemsfunctionalities list the benefits question
question 1warigon is a retail company and they want to automate the payment system consider that you are the design engineer of that companywhat are
problem 1describe the types of new service developments and its stagesintroduction detail explanation on types of new service development and its
problem 1what role does copy play in a campaign why copy has to be written with great knowledge and skillall relevant points required to be addressed
question 1describe why the three segments of the very young the working women and the elders need different advertising strategies nowintroduction
problem 1describe the formulation of sales organizationexplanation of sales organisation step 1 - sales strategy step 2 - marketing strategy step 3 -
problem 1discuss the formulation of sales strategy in briefdefinition of sales strategyformulation of sales strategytransportationproblem 2compare
question 1describe the classification of retailer in detail definition of retailerclassification of retailerquestion 2explain the four principal
question 1describe the marketing audit in detailcharacteristics of marketing auditcomponents of marketing auditquestion 2explain consumer research
question 1show the technical options in the service marketingbrief explanation on lsquoinnovations in services marketing table with explanations and
problem 1what do you meant by the integrated marketing process model explain in brief- detail explanation on integrated marketing process model
question 1describe the types of new service developments and its stagesintroduction detail explanation on types of new service development and its
question 1what role does copy play in a campaign why copy has to be written with great knowledge and skillall relevant points needs to be addressed
problem 1describe the supply chain management system and inventory management systemconcept of it in retail management amp its application in
question 1determine the employee role of dominancedetailed explanation on lsquoemployee role in service designingquestion 2what is service
problem 1describe how services emerged in industrialisation and post industrialisation periodsdetail explanation on growth of the service sector and
question 1discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumerdetailed
question 1why sales promotion is an integral part of marketing how does it differ from marketing and advertising- detail explanation on lsquomeaning
question 1describe the evolution of malls and specialty storesdetail explanation on lsquoevolution of malls detail explanation on lsquospeciality
problem 1describe the phases in the evolution of retail market- detail explanation on lsquoevolution of retail in indiaproblem 2what are the tasks
problem 1list out the secondary sources of information while pursuing market researchmarket research for international marketingsecondary sources of