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problem 1define international marketing explain the need and significance of international marketingmeaningneedsignificance problem 2why should
problem 1what are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisationfour types of analysis used
problem 1while developing an advertisement some theories are useful discuss the two theories to design an advertisementhierarchy of effects
problem 1what is the meaning of advertising explain the advertising pyramid with a neat diagrammeaningadvertising pyramidproblem 2what do you
questionthe kaiserburger fast-food operates to the following pre-determined standardsraw material 50 kg 25 125 direct labour 14 hrs 475
the cost data of rooney plc is as follows - variable cost rs 1800 selling price rs 3500 fixed selling and distribution cost rs 1700000
the popular chiltern hotel operates a restaurant which makes its own food on the premises the costs for the current production level of 500 meals
roux ski is a company that specializes in the manufacture of ski pants the senior management accountant has been asked to advise the board of
problem 1using examples and illustrations elaborate on the stages of business buying process and its influencesproblem 2i describe the distribution
question 1prepare and discuss the managerial implications of a swot analysis of a tourist transport with which you are familiarquestion 2in
questioni identify and illustrate five trends for travel demandii show how these trends would have an impact on the supply of air travel assuming
the recreation opportunity spectrum ros provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation
nature-based outdoor recreation attractions are often marketed as ecotourism activities however it is argued that to date these marketing efforts
question 1the extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and
questionwhether in the workplace or on the football field or amongst members of a community and especially in the service industry effective teamwork
questionwhen the customer pays for a product or service it is assumed that the product will work correctly or that the service received is as
the service industry is customer driven and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and
a retail fast food chain is considering an expansion in new cities locally and internationally profitability has been on the increase and the board
problem 1a describe the tourism business systemb lsquothe feasibility of the tourism sector depends primarily on the air access strategyshow the
questiona describe and illustrate with clear examples the concept of the lsquointegrated communication mixb using the aida model explain how both
question 1a what is total customer satisfaction b how will customer safisfaction be measured c describe the importance of customer value creation
question 1a the chartered institute of marketing describe marketing as the management process responsible for identifying anticipating and satisfying
problem 1define the term motivation and describe maslows contribution to motivationproblem 2a discuss the needs and requirements for market
problem 1lsquomarket segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of