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question 1a what do you understand by the term market segmentb explain why the concept of segmentation may be of value to the marketing department
problem 1a define the four most important cost conceptsb describe clearly the statement lsquobuyer and seller may have different perspectives on
problem the it department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing
problem 1assume that you are the manager of front-line customer-service employees in a tourismhospitality organisation from this perspective
problem as the marketing manager of a hotel you have selected the servqual instrument to assess service quality in your organisation in this
problem 1the development of market segmentation and target marketing reflect the movement away from production orientation towards marketing
question 1consider that you are the manager of front-line customer-service employees in a tourismhospitality organisation from this perspective
questionas the marketing manager of a hotel you have selected the servqual instrument to assess service quality in your organisation in this
problemafter introducing a new product management wants the product to enjoy a long and happy lifea how can the lsquolife of a product be
probelm 1a outline the ways in which the step factors would affect the marketing function of a new brewery in mauritiusb list and show the important
problem 1discuss how the three elements of the extended marketing mix relating specifically to people process and physical evidence affect the
question 1why are relationship marketing rm and specifically customer relationship management crm appropriate for orange in managing its marketing
questioni what is cost-plus pricing method why is its application particularly problematic in service industriesii discuss the factors which might
problema major differentiating factor for companies is the quality of customer servicei give the reasons which justify the inclusion of
questionthe belle mare water park was set up in 1999 with the objective of providing leisure facilities to mauritians and tourists the park did not
question after graduating your mba a month ago you took the position of assistant corporate financial manager at ulrich drug company you are working
question 1i what are the four major promotional tools used by a marketer ii what kind of promotional mix will you select for a consumer durables b
problem 1i what is a marketing mixii will the nature and composition of the marketing mix be the same for all products at the same stage in the
question 1how different is administrative law from civil law and criminal law explain your answer by giving examples and citing court
question 1a how does the marketing mix help to ensure that marketing effort is effectiveb explain in details the elements of marketing mixquestion
question 1there have been evident signs that the public sector needs to be reformed as the socio-economic context in which mauritius is faring has
question 1how and to what extent should management recognize social responsibility extending beyond the boundaries of the organizationquestion
a supervising officer of a large ministry made the following statementto be successful in business all you need is a customer you dont need any of
questiona describe four issues that are usually addressed in the needs analysis phase in the building-block approach to network designb sketch a
problem a a companys total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts name