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product related segmentationproduct use situations one of the important bases is the product use situations different customers may use the same
importance of the market segmentation1 adjustment of product and marketing appeals market segmentation presents an
level of the market segmentation1 segment marketing a market segment consists of a large identifiable group within a market
market segmentationconcept and definition the concept of the market segment is based on the fact that the markets of the commodities are not
tools to study of the buyer behaviourit is important for the marketer to regularity study of the buying behaviour different tools available to h mot
types of the decision process the decision making process varies with the type of the product involved there will be a lot of difference in the
steps in the buying decision process the purchaser or the consumer takes his buying decision for some commodities immediately without much
buying behaviourconsumer decision making varies with the types of the buying decision the decisions to buy toothpaste a tennis racket a personal
buying roles marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying
buying decision making process marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually
social factors in addition to cultural factors a consumers behaviour is influenced by such social factors as reference groups family and social roles
subculture each culture consists of smaller subcultures that provide more specific identification and socialization for their members subcultures
culture culture is the most fundamental determinant of a persons wants and about his behaviour it consists of the learned values norms rituals and
major factors influencing buying behaviour a consumers buying behaviour is influenced by cultural social personal and the psychological factors
model of the buyer behaviourthe straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model
importance of the study of the consumer behaviour in olden days the importance of consumers behaviour was not realized because it was sellers in the
buying motives motive is thus urge that moves or promote a person to some action motive is an effectual desire one to a definite action customers
characteristics of the consumer behaviour consumer behaviour or buyer behaviour is the process by which individuals decide whether what when from
consumer behaviour consumer buying behaviour refers to the buying behaviour of final consumers individuals and households who buy goods
procedure of the environmental analysisstep 1 assess the nature of the environment it is useful to take a view of the nature of the organizations
factors affecting environmental appraisal given the same environmental conditions no two strategies or two organizations would appraise the
role of the environment scanning in the organizations property used environmental scanning can help to ensure organizational success the specific
influence of environment1 opportunity an event in the environment that may be favourable to a company may be suitably
need of the environmental analysis the strategies that a company may adopt are influenced by the environment an organization cannot keep itself