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value pricing value pricing is a modern innovative and individual method of pricing value pricing rests on
cost based pricing under the cost based pricing different methods used are - mark up pricing absorption cost pricing target rate of
demand based pricing described methods belong to the category of demand market based pricing-1 what the traffic can bear pricing2 skimming pricing3
q explain the objectives of a firm seek in
q describe briefly the concept of pricing and the factors that influence pricingans price is all around us we pay rent for our apartment tuition
contents of marketing plansa executive summary amp table of contents the marketing plan should open with a deep summary of
product planning to perform the responsibilities the marketing managers follow a marketing process and the product
product differentiation product differentiation and product positioning are essential themes in the marketing strategy product differentiation is one
brand equity david aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand according to aakar
q describe various tasks in product line appraisalans company objectives influence product line length 1 objective is
q give main decision areas in packagingorpackaging amp labeling is an important part of product management howorshow the main
q describe various stages in new product developmentordescribe the steps in npd process ans the many stages in npd are-1 generating
q described the distinct stages in plcans a product passes throughout distinct stages during its life and it is called product life cycle the
q described different levels of market segmentationans the beginning point for segmentation is mass marketing in mass marketing the seller
q describe how can a company divide a market into segmentsorexplain basis for market segmentationans market may be segmented by using several
q explain market segmentation tell need to segment the marketsorclarify the term market segmentation amp briefly explain the need to segment
q give the distinguishing features of an consumer ans a broad sketch of consumer can be drawn on the basis of following issue- demographic
q described briefly the steps in buying decision processans the marketing scholars have developed a stage model of the buying process the consumer
q describe requirement of studying buyers behavior amp what is the influences of consumer behaviorsans the study of buyers behavior is
technology environment firm technology put affects not only its final products but also its raw material processes and operations along with its
natural environment1 natural resources business depends on natural resources raw material is one main part of these resources and firms are concerned
political environmenteconomic environment is a by- product of the political environment as economic and industrial policies followed by a nation very
q explain various factors in marketing environment amp tell about the need to analyze the marketing environmentans purpose of marketing environment
qhow marketing amp business are changing ans companies should adopt a clear vision of the right direction in which to take their brands and
q explain some fundamental marketing conceptans the several fundamental concepts are -1 exchange concept exchange concept holds the concept that