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product mix strategies a company has several major strategic at its disposal with respect to the width depth and consistency of its product mix
factors influencing changes in product mix1 change in market demand the change in the demand of a product due to change in
product item product item means a specific product of the certain specifications and may be distinguish from the other product or brands a particular
a product mix also called product assortment is the set of all product lines and items that a particular seller offers for the sale to buyers an
product planning and development in the modern competitive situation producers try to bring out suitable products which are closer to and more
product policies product policies are the general rules set up by the management itself in the marketing product decisions products of a firm are the
brand policies and strategies other brand policies and strategies are1 multiple brand policy under this policy the
brand policies and strategies adapted by the middleman it includes the following two policiesuse of brand of manufacture only under this policy the
brand policies and strategies adapted by the manufacturesmarketing under the own brand of manufacturer under the policies and strategies the
competitive branding strategy there are three branding policies and strategies1 brand policies and strategies adapted by the
brand building processhaving understood the basis of the brand equity let us now turn to the brand building process as we saw earlier brands are
brand loyaltythe starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty it is important to discriminate
brand equity to understand the dynamics of brand aaker provides a framework called equity brand equity refers to a set of assets and liabilities of a
advantages to customers1 easy to recognize use of a particular brand of a producer makes it very easy for the customers to
advantages of the middleman1 easy to understand the needs and wants to consumers use of the brand makes it very easy for the
advantages to producers1 easy to advertise when the product or producers of an enterprise are marked with a particular brand
types of brandsaccording to ownership on the basis of the ownership brand may of two typesmanufacturer brand when brand is named after the name of
product brandingmeaning amp definition a brand is a name term symbol or design to identify the goods or services and to different them from those of
marketing control because many surprises occur during the implementation of the marketing plan the marketing department must practice constant
marketing department organization the company must build a marketing department that can carry out marketing strategies and plans if the company is
marketing implementation planning goods strategies is only a start toward successful marketing a brilliant marketing strategy counts for little if
marketing planning through strategic planning the company decides what it wants to do with each business unit marketing planning involves deciding on
marketing analysis managing the marketing function being with a complete analysis of a companys situation the company must analyze its markets and
management of marketing efforts the company wants to design and put into action the marketing mix that will be the best achieve this objective in