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approaches to environmental scanning1 systematic approach in this approach formats for various issues are developed and is
environmental scanning future is unpredictable but the marketer can obtain appraisals of what is most probable to monitor changes in the marketing
macro environment macro environment refers to those factors which are not concerned to the immediate environment these factors are external to the
micro environment micro environment refers to the companys immediate environment those environment factors that are in its proximity these factors
why analyze the marketing environment1 knowledge of the marketing environment is central of marketing management marketing
meaning of the marketing environment marketing activities of a business firm are affected by a large number of environment factors that surrounds the
concept of environment environment literally means the surroundings external objects influences or circumstances under which someone or something
marketing a value proposition in a marketing endeavour what the firm offers to the customer is not a mere physical product it offers a value
marketing is a value creating and value delivery process earlier we said that value creation value delivery is the main task of the marketing we can
customers mental process of judging value1 the customer assigns weight age for each benefit different benefits gain different
marketing and customer valuecreating and delivering better customer value is the only route by which firms implement the marketing concept customer
marketing management philosophies1 the production concept the production concept holds that consumers will favour products that
steps in the marketing management process1 setting marketing objectives the process of the marketing management starts with
marketing managementmeaning and definition marketing management is a compound word marketing plus management marketing is the total system of the
facilitating function these functions make the marketing process easy and include financing pricing risk bearing standardization and the market
function of the physical supply the second group of the marketing process is the physical supply these are the functions that are related with
marketing function the function of approach of the marketing consists of a number of activities called marketing functions a marketing function is
importance of the marketing in a sellers or buyers marketa sellers market is one in which the demand for goods and in the services exceeds to the
importance of the marketing in under developed or developing economymarketing has a special significance in under developed economics a rapid
importance of the marketing in the development of the economyin all developed countries of the world marketing is considered to be the key of the
importance of marketing to the firmmarketing plays an important role for the well being of a firm this is evident from the following words of the
importance of marketingimportance of marketing to the society1 delivery of standard of living to the society main liability of
scope of the marketing marketing is typically seen as the task of creating programming promoting and delivering goods and services to consumers and
nature of the marketing1 specialized business function in the early days the selling function did not call for any specialized
elements of the marketing the marketing thinking starts with the customer needs today each marketer wants to retain and satisfy the customer because