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sales force management as a general rule rural marketing involves more intensive personal selling effort compared to urban marketingrural marketing
channel management in rural market in rural distribution we need relatively longer chain distribution involving multiple channels as we have widely
company of the enterprise factors the choice of channel is also influenced by company characteristics such as its financial position size product mix
market factors or consumer factors the following market or supply characteristics influence the channel decisiona consumer or
factor affecting choice of channel of the distribution the best channel distribution is one of that works best in n the selected by the company the
channel - management decisions after a company has chosen alternative individual intermediaries must be selected trained motivated and
intensity of the distribution market coverage the nature and intensity of the competition in the industry will determine the distribution pattern
steps involved in designing a channel systemformulating the channel objective formulating the channel objectives is the first step in designing a
types of intermediaries1 sole selling agentmarketer when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable
channel levels the producer and the final customer are part of every channel we will use the number of intermediary levels to designate the length of
function of the channels of distribution or the role of middle man or intermediaries1 information middle men have a role in
channels of distributionmeaning and definition a major focus of channels of distribution is delivery it is only through distribution that public and
method of determining prices or setting price cost of the production of a product is the most important determinant of its price they may be many
determination processestimating the demand for the product the first step in determining the price of a new product is to estimate the anticipated
factors affecting pricing decisions the pricing decisions are influenced by the many factors the price policies should be consistent with the pricing
pricing sensitivity nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to
objective of pricing decision a firm may choose its pricing objectives from any of the following1 to maximize the profits the primary objective of
importance of the pricingpricing is one of the important elements of the marketing mix but lately it has come to occupy the centre stage in the
introduction to pricing decision pricing is a very critical decision in the marketing management the main objective of the firm that is to earn a
meaning of price price is the marketing mix element that product revenue the other producer costs price is also one of the most flexible elements it
advantages of packaging advantages of the packaging may be divided into three partsadvantage to manufactures advantages of the packaging available to
kinds of the packaging1 consumer package it is a kind of the package which holds the required volume of product for the
function of the packaging1 product protection package protects the products and is fundamental in idea their journey from the
reason for the growth of packaging1 self service an increasing numbers of products are sold on a self service basis in an
product packagingmeaning amp definition the packaging of a consumer product is an important part of the marketing plan there are many factors to be