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q describe the nature amp scope of marketing amp importance of marketingans nature amp scope of marketing marketing is an ancient art and is
brand awarenessthis is a common of customer knowledge that a particular brand existsbrand extensionthis is a marketing planning that takes the brand
branda brand is a term symbol name or design that is planned to clearly identify and differentiate a sellers product from the harvest of his or her
available marketthis may be refers to the combination of those clients who have an interest in a particular product or service access to it and the
augmented productan augmented product is one with entity in addition to those required to serve its core function that defined it from other products
advertisingadvertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television radio
hi i need an assignment to be completed by monday it will require no more than 30 powerpoint slides on a case study and data using the t-test theory
oxfam used html in the its first email video in the second audio in the third evaluate the use of different email format for this type of message and
have to do case study for pepcid ac racing to otc-- anyone have idea what are the weaknesses in this case also can you think think of any alternative
effectiveness of the distribution channels the main problem is to decide which of the alternatives would best satisfy the long term objectives of the
deciding on media for advertising deciding on reach frequency and impact media selection involves finding the most cost -effective media to deliver
choosing the advertising messagesthe task now is to translate all of the objectives into a specific advertising message to meet the goals advertising
deciding on the advertising budgetshow does a company know if it will be spending the right amount if it spends too little the effect will be
setting the advertising objectives the advertising objectives must flow from prior decisions on the target market market positioning and the
advertising management advertising management involves the major decisions in the management of the advertising broadly it includes the following
classification of advertising1 advertising may be bordaly classified from the points of view businneesaims coverage users and
features of advertising1 it is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them
meaning or definition the term advertising is derived from the original latin word advertere which means to turn the attention every price of
publicity publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially
sales promotion it includes activities other than advertising personal selling publicity and public relations which are used in the promotiong of the
characteristics of the promotional typesfactor advertisingpublicitypersonal sellingsales promotionaudiencemassmasssmall one to
meaning of the promotion mixpromotion mix refers to the combination of the various promotional elements viz advertising personal selling publicity
characteristics of promotioncustomer are informed about the product or services of the company either at the time of introduction of a new product
meaning amp definition of the promotion promotion is a communication process by which the producers of the products or services draw attention of the
objectives of measuring advertising some advertisers do not bother to measure advertising effectiveness they expect that the sales will ultimately