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this comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market
marketing myopiathis is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it
marketing orientationif an organization has a marketing orientation its planning rests in its marketing effort marketing becomes the businesss
market segmentationthis provides to the procedure of breaking the mass market up into discernible subgroups where each subgroup has obvious
the percent of sales one product earns in relation to total market sales for all products in that
mass marketingmass marketing includes the mass production distribution and the promotion of one product for all
it is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural
penetration pricingthis term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as
point-of-purchase advertisingthis is a technique of advertising designed to trigger impulse purchases through the use of eye-catching attractive
this is a practice where one firm sells the similar product at several prices in several
producer price indexthis is a measure of the prices of all goods produced in the united states unlike the cpi the ppi is comprehensive and includes
product lifecyclethe key terms include1 product class at the most generic stage this phrase refers to all products from all competing
the product margin is calculated as product sales minus the direct costs of selling the
the portfolio of products that a given organization produces for market consumption is the product
relationship marketingthis approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers
this is the number of times a consumer purchases the similar product within a specific time
sales budgetthis is a forecast of unit sales volume and sales dollars oftentimes if the firm sells a significant portion of its products on credit
skimming pricingthis pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible thus it is
target marketthis is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or
mention the importance of brand personality to the brands and identify the brand personality associated with the parker
affordability based pricing the affordability based pricing is relevant in regard of necessary commodities which meet
differentiated pricing -some of the firms charge different prices for the similar product in different zones areas of the market sometimes the
tender pricingbusiness firms are frequently required to fix the prices of their products on a tender basis it is more applicable to industrial
product line pricingwhenever a firm markets a variety of products grouped into appropriate product lines a particular possibility in pricing arises
competition oriented pricing competitive oriented pricing methods are regular in a competitive economy the methods in this category rest on