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consumer perceptions of valueconsumers are usually going for value they feel that they have bought the right product to satisfy their requirements
store layoutthe word store layout refers tohow store fixtures and display gondolas are positioned within the storethe size of the store fixtures and
store merchandisingstore merchandising can be a complicated subject and various bulky books have been devoted to it simply the term merchandising
effect of discounting pricesanother significant function of a marketing manager is to find any discounting of prices of the goods and services of
pricing policypricing policy is a highly visible and key component of a companys marketing strategy and marketing plan a companys pricing policy
competitive prices everydaythe competitive prices everyday philosophy states consumers that they will gave products at a competitive price or same
handbills and couponshandbills and coupons are letter size or small sheets of paper that are generally printed from both sides advertising
flyersflyers are newsprint pages which are totally devoted to the advertising and promotion of an organization they may be in black and white or
what is a media plana media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a
importance of media planningone significant role of the marketing manager is media planning the media events of a business shouldnt be made on the
carrying out a market analysisthe marketplace is continuously changing and a business must be constantly updating to the changes or it will not
sales and marketing management-it gives business owners or managers with required knowledge and skills they need for managing their business
marketing questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing
a planning in which a business expands its activities to include allocation or lines of business related to the selling of its core
franchisingthis is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary
gap model of service quality and satisfaction this model is designed to identify misperceptions or short- comings in the relationship among the
generic producta generic product is an unbranded inexpensive plainly packaged version of a common consumer product it is usually standard for
ghost shopperghost shopper is a marketing expert posing as a regular consumer who is hired to monitor and evaluate the presentation skills and
global marketingthe activity of a global corporation that searches to get long- run large-scale production efficiencies by producing standardized
industrial goodsall goods and services that are used in the production of other goods and services subsequently supplied to consumers industrial
industrial marketall individuals or organization that produce or acquire goods or services that are incorporated into the production of other
inflationthe overall and general increment in price level for goods and services in a particular economy inflation can be viewed by a raise in the
innovationany modernizing modification in a process or procedure which is increases the efficiency of that process or procedure information
market efficiencymarket efficient is a market in which the prices of the assets or privacies fully reflect all available informationwhen new
market growth is the measured potential for a product type to attract more consumers