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Please discuss at least two trends which are impacting marketing today. Please give specific examples to support your point of view.
Regarding new-task organizational buying, which of the following persons is LEAST likely to be involved?
Prepare a paper describing the purpose and value of integrated marketing. 1) Investigate a company and determine if the company has an integrated marketing campaign for a product or service that the
What is meant by the term relationship marketing? How does your organization use this concept today to run its business? How does this relate to satisfying customers needs?
Question 1: A retailer pays a wholesaler $24.00 for an item and then sells it with a 25 percent markup. The retailer's selling price is:
Which of these businesses best fits the definition of a limited-line store?
The Marketing Scene (http://www.themarketingscene.com/index.php/), is an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends
Problem: Do marketers have the ability to control our desires or the power to create needs? Is this situation changing as the Internet creates new ways to interact with companies? If so, how?
Include any other information you feel is important or indicative of the types of cultural or socioeconomic differences existing between your host and home countries that could result in organizatio
You are a marketing consultant retained by Verizon to comment on these approaches to CRM. Here is what happened (purely imaginary). One Senior VP has 2 VPs reporting to her.
Task: Were these purchases as a result of classical conditioning or operating conditioning? What role does marketing play in your purchasing decisions?
By using the company Walmart: Identify Key Attributes of Walmart's products/services (e.g., rational or emotional attributes like color, style, status, etc), 300+word count
Problem: Identify the segmentation criteria that will impact your target market selection. Identify your target market.
How can incremental sales opportunities be identified with existing customers? How can a product's sales volume be increased without changing the attributes of the product?
After securing lease commitments from several major stores, Lobo shopping center, Inc. was organized and built a shopping center in a growing suburb.
Problem: Compare and contrast the issues in private sector subcontracting to privatization in the public sector.
What characteristics are used to profile online vs. onground customers". Think customer profiling. Search "customer profiling" and "online profiling". Here are two sources to get you started.
What is perception? Why does each consumer see a product differently? How does this affect the consumer decision making process?
President Learner is unclear about the potential of Cyber-Health's online platform for substituting Med Ed's traditional marketing activities. He has asked you to compose an email message explaining
What is the role of emotional appeal with effective advertising creative? Would you consider humor to be an important element for effective advertisements? Why or why not? In what circumstances migh
What is the major difference between a travel agency's income statement and the income statement of non-service businesses? Explain.
Develop at least two survey instruments based on online surveys and focus groups (would like to use semantic differentials and questionnaires). Recommend sampling procedures for the implementation o
Explain whether or not any product or service can be marketed globally and if it sells in the United States whether or not it will sell in another country?
Now, can any of you tell me why marketers would want to actively work with functional departments such as accounting, HR, or production when planning a marketing strategy?
Message types discussed this week which include: Verbal and non-verbal communication. Characteristics of an effective message. The audience impact on the message and how it is delivered.