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Evaluate the offerings of Google and Microsoft(R) and identity in which areas Amazon.com is competing, and discuss whether this is a wise strategy.
Question 1. Does marketing force people to buy products they don't need, want, or can't afford? Question 2. Is advertising to children ethical?
Problem: What are opportunity costs for an adult to go to college? Please use your own experience as a basis to explain your answer.
Problem: Discuss the different types of pre-employment tests. Include the following: 1) the overall value 2) which tests are appropriate for which positions 3) validity and reliability
Compared to a developed country like the U.S. or Germany, what is different about marketing in a less developed country? What is the same?
Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?
1) How might a Web site benefit the youth club? 2) The building fund manager, Mr. Grover, has been overwhelmed by the generosity of the community and numerous requests to donate supplies.
Problem: Propose specific actions to improve profitability at Starbucks. Discuss the pros and cons of each proposed action.
For IBM, illustrate: 1) A history of the organization/industry. 2) The market in which the organization/industry operates.
I want assistance on how innovation and creativity support Marta's transportation goals and objectives. Identify the internal and external drivers of innovation.
What is electronic data interchange (EDI)? Describe in detail the advantages of using EDI in physical distribution activities
Hello, please help me in the tourism assignment. I want to make a travel itinerary. The company name is New Direction for disabled adults.
Web advertising is the newest method of advertisement in the 21st century. It uses the same principle like the traditional advertising, but the only difference is that it uses internet as the medium
Why is it important for a business to consider alternative marketing tactics when developing an IMC campaign? What are some of the strengths of each type of communication? Give examples.
The marketplace is influenced by a number of different factors. In your own words, describe the seven external factors that affect marketing.
The basic economic decision rule is to undertake an action only when the marginal benefit of an action exceeds its marginal cost.
Problem: Offer a definition of the basic business of each of the following companies. In other words, what basic needs does each company seek to satisfy?
Meet Larry Jones, a former toy designer for the likes of Hasbro, Mattel and Playmates Toys. Displaced when the industry turned to electronic toys, the irrepressible Jones is hard at play designing c
The shelf life of a chief marketing officer is 26 months on average. How does this short tenure impact the success or failure of a company's marketing strategy?
Identifies the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis.
What is the importance of conducting a post-evaluation of an IMC campaign? When should a post-evaluation of an IMC campaign be conducted to be the most effective? How can this information be incorpo
Question 1. An overview of the southwest airlines. Question 2. A description of the new product or service which is flat rate price to frequent flyer passengers to build loyalty.
Write a summary of the article illustrated below. Critically examine the influences on buyer behavior. Article: Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivatio
(a) Develop a decision table for this decision. (b) What is the maximum decision? (c) What is the maximin decision? (d) What is the equally likely decision?
What is consumer satisfaction? What impact does consumer satisfaction have on marketing? Why is consumer satisfaction important? Illustrate your answer with two brand-specific examples.