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Some representing examples of social criticisms of advertising include: 1) Privacy Concern: 2) Product Placement: 3) Advertising Content: 4) Advertising's role in Obesity: Discuss and support your pos
Please help me begin structuring my assignment and finding resources to document the various international research methods applicable in Japan.
Problem: Compare and contrast superstores, discount stores, warehouse clubs and factory outlets. What kind of shoppers will each attract? What are the advantages and disadvantages of each?
I have to create an advertising plan for a made up product that Garmin will produce. The product is a wrist band that will be used at theme parks, i.e. Disney, etc. that will allow people in a grou
Question: Discuss the Lanham Act and how it affects advertising. What elements are necessary to win false advertising claim under the Lanham Act?
Question: Do you believe books provide more knowledge enhancement when compared to software?
Task: The two purposes of business are marketing and innovation. What does this statement mean to you?
Task: Create an ad campaign for BBA degree. Include your ideas for: 1) Advertising (Where will you advertise and what will your message be?) 2) Public Relations
Friends have convinced you to manufacture your cookie recipe that they have enjoyed for years. You found a bakery and decided on intensive distribution using a four level customer marketing channel.
How worried should Sony be about the unexpected success of the Nintendo Wii? Is there anything Sony can do to ensure the Wii does not eat into PS3 adoption?
Marketing metrics to include designing control systems step by step in regards to obtaining feedback data and evaluating feedback data and taking action, designing decisions for strategic control sy
What are the market research methodologies that are used within a health benefits company (or that could be used) to determine new products or to enhance existing products?
Question 1. Explain the concept of a hybrid channel distribution system. Provide an example. Question 2. The most advanced supply-distributor arrangements for administering VMS's involve distributio
Problem: In which situations is the high/low marketing strategy appropriate? Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears.
Problem 1. What type of new- product pricing strategy would be involved in considering a new free- checking product for the bank? Problem 2. What types of product mix pricing considerations do
Q1. What are the characteristics of good customer service in business sales? Q2. In your discussion, provide examples of how good and poor customer service impacts the customers and the company.
Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would y
Question 1. What are the advantages and disadvantages of using a career sales force versus an independent sales force? Question 2. What are the advantages and disadvantages of commission only co
Describe the ad, identify the target audience and key message(s), and state why you find the ad either effective or non-effective. Be sure to fully explain your rationale for your response.
What suggestions do you have to improve the selling process? Compare the buying decision process with steps in the selling process. How can we do it better?
Over the course of five weeks, you will research and prepare a design proposal for your company for a new product line or service. As a business professional with an understanding of the design proc
Read each and every scenario, identify what coaching stage they are in and what action you would take. Answer each question as a Peak Performer, Reluctant Contributor, Disillusioned Learner, and En
"Congratulations team! You have been awarded the new promotional campaign for Mother's Against Drunk Driving (MADD). MADD is looking for facts and motivation. The goals are to increase awareness of
Problem: Are brand extensions an important brand-growth strategy or can they endanger brands? Defend your answer.