• Q : Position on social effect and economic effect on society....
    Marketing Management :

    Some representing examples of social criticisms of advertising include: 1) Privacy Concern: 2) Product Placement: 3) Advertising Content: 4) Advertising's role in Obesity: Discuss and support your pos

  • Q : International research methods applicable in japan....
    Marketing Management :

    Please help me begin structuring my assignment and finding resources to document the various international research methods applicable in Japan.

  • Q : Superstores-discount stores and warehouse clubs....
    Marketing Management :

    Problem: Compare and contrast superstores, discount stores, warehouse clubs and factory outlets. What kind of shoppers will each attract? What are the advantages and disadvantages of each?

  • Q : Creating an advertising plan....
    Marketing Management :

    I have to create an advertising plan for a made up product that Garmin will produce. The product is a wrist band that will be used at theme parks, i.e. Disney, etc. that will allow people in a grou

  • Q : Discuss the lanham act....
    Marketing Management :

    Question: Discuss the Lanham Act and how it affects advertising. What elements are necessary to win false advertising claim under the Lanham Act?

  • Q : Comparison of books and software....
    Marketing Management :

    Question: Do you believe books provide more knowledge enhancement when compared to software?

  • Q : Purpose of business are marketing and innovation....
    Marketing Management :

    Task: The two purposes of business are marketing and innovation. What does this statement mean to you?

  • Q : Create an ad campaign for bba degree....
    Marketing Management :

    Task: Create an ad campaign for BBA degree. Include your ideas for: 1) Advertising (Where will you advertise and what will your message be?) 2) Public Relations

  • Q : Level of customer marketing channel....
    Marketing Management :

    Friends have convinced you to manufacture your cookie recipe that they have enjoyed for years. You found a bakery and decided on intensive distribution using a four level customer marketing channel.

  • Q : Create an ad campaign for bba degree....
    Marketing Management :

    Task: Create an ad campaign for BBA degree. Include your ideas for: 1) Advertising (Where will you advertise and what will your message be?) 2) Public Relations

  • Q : Unexpected success of the nintendo wii....
    Marketing Management :

    How worried should Sony be about the unexpected success of the Nintendo Wii? Is there anything Sony can do to ensure the Wii does not eat into PS3 adoption?

  • Q : Marketing metrics to include designing control systems....
    Marketing Management :

    Marketing metrics to include designing control systems step by step in regards to obtaining feedback data and evaluating feedback data and taking action, designing decisions for strategic control sy

  • Q : Market research methodologies....
    Marketing Management :

    What are the market research methodologies that are used within a health benefits company (or that could be used) to determine new products or to enhance existing products?

  • Q : Concept of a hybrid channel distribution system....
    Marketing Management :

    Question 1. Explain the concept of a hybrid channel distribution system. Provide an example. Question 2. The most advanced supply-distributor arrangements for administering VMS's involve distributio

  • Q : High or low marketing strategy....
    Marketing Management :

    Problem: In which situations is the high/low marketing strategy appropriate? Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears.

  • Q : Company case-southeast bank-free checking....
    Marketing Management :

    Problem 1. What type of new- product pricing strategy would be involved in considering a new free- checking product for the bank?  Problem 2. What types of product mix pricing considerations do

  • Q : Characteristics of good customer service in business sales....
    Marketing Management :

    Q1. What are the characteristics of good customer service in business sales? Q2. In your discussion, provide examples of how good and poor customer service impacts the customers and the company.

  • Q : Creating a more favorable promotional mix....
    Marketing Management :

    Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would y

  • Q : Company case-jefferson-pilot financial-growing the sales....
    Marketing Management :

    Question 1. What are the advantages and disadvantages of using a career sales force versus an independent sales force?  Question 2. What are the advantages and disadvantages of commission only co

  • Q : Identify target audience and key message for particular ad....
    Marketing Management :

    Describe the ad, identify the target audience and key message(s), and state why you find the ad either effective or non-effective. Be sure to fully explain your rationale for your response.

  • Q : Compare buying decision process with step in selling process....
    Marketing Management :

    What suggestions do you have to improve the selling process? Compare the buying decision process with steps in the selling process. How can we do it better?

  • Q : Prepare a design proposal for a new product line or service....
    Marketing Management :

    Over the course of five weeks, you will research and prepare a design proposal for your company for a new product line or service. As a business professional with an understanding of the design proc

  • Q : Peak performer-reluctant contributor-disillusioned learner....
    Marketing Management :

    Read each and every scenario, identify what coaching stage they are in and what action you would take. Answer each question as a Peak Performer, Reluctant Contributor, Disillusioned Learner, and En

  • Q : Promotional campaign for mother against drunk driving....
    Marketing Management :

    "Congratulations team! You have been awarded the new promotional campaign for Mother's Against Drunk Driving (MADD). MADD is looking for facts and motivation. The goals are to increase awareness of

  • Q : Brand-growth strategy....
    Marketing Management :

    Problem: Are brand extensions an important brand-growth strategy or can they endanger brands? Defend your answer.

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