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Prepare a paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources.
Problem 1. Of the four "P's" we have studied so far, which do you think might be the most important? Why? Use a personal experience to help illustrate your opinion?
Identify the differences between Esprit and Nokia and how the two operate differently and decide whether or not one company could cross from one channel format to the other.
Problem 1) Discuss the high level domestic and global environmental factors that may impact he organizations marketing decision. Problem 2) Explain how technology impacts the organizations marketing d
Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. Use references.
By using the APA format, how are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? Use references.
What factors contribute most to the consumption of these items? How do marketers leverage these factors in their marketing strategies?
Problem: What were the key factors in re-positioning Rollerblade and changing its image? How did Rollerblade use the 4 Ps to increase sales of their skate?
In APA format, what are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
Can you assist me getting started with this assignment? In APA format, Define direct marketing and give some real world examples. Use references.
Problem: Need help understanding the two basic approaches to forecasting market potential and sales. The two approaches are (1) extending past behavior and (2) predicting future behavior.
There is a two step process in marketing segmentation: (1) naming broad product-markets and (2) segmenting these broad product-markets in order to select target markets and develop marketing mixes.
Question 1: Based upon your current perception of marketing, how would you define marketing based on the four functions of marketing.
How can one assess the profit impact of a specific marketing strategy? If you owned a business what fundamental marketing strategies could you use to grow your marketing profits?
1) From the case study and the Wal-Mart corporate website, what do you believe is the strategic plan for the company? 2) What marketing research strategies do they employ?
Question: Define and discuss cross-border alliances. What are they and how do they work?
Analyze major scholarly journals to identify conceptual models and theoretical frameworks for evaluating market segments. Evaluate the major differences in how marketing journals and practitioner arti
Evaluate the major differences in how marketing journals and practitioner articles apply ethics to marketing strategy formulation.
What are three elements that impact the international marketing environment? What impact do these elements have on the international marketing environment?
Question 1. Identify the different publics involved in the case study. Question 2. Differentiate between the internal and external publics involved.
Problem: This following item was posted on Tom Peters blog (one of my favorite business writers) this last month. Do you agree or disagree with the opinion stated and why?
Share your point of view about the meaning and role of marketing and customer relationship management. To explain, try to think of examples of companies you have relationships with -- dry cleaners,
The key to integrating the sales and marketing strategies is to achieve a workable balance. How can this be accomplished? Is this done successfully in most organizations - why or why not?
Many products are sold successfully without the use of a direct salesperson but through the use of sales promotions. What are some types of sales promotion techniques?