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Question 1: Please describe a crisis management plan for a public relations campaign. Question 2: Please describe strategies to evaluate the effectiveness of a public relations campaign.
Conduct independent research on the Internet to find an example of a major marketing/advertising failure. In the format of a case study to be contributed to a textbook on marketing, describe the fai
Question: Provide an explanation about the types of contributions the sales department can make towards the success of an organization? The solution also needs citations and references.
Discuss how these measures establish a linkage between marketing activities and company performance.
Need assistance in preparing a paper exploring a mission statement of a company. Scenario is I work for a Sporting Goods company and have set up a meeting with senior management to develop a new mis
April 23, 1985 Coke launched a new formulation of their famous beverage called New Coke. The product was described as being better tasting then the original. The new formula was developed over 2 yea
Question: What are some advantages and disadvantages of frequently used data collection methods? Please discuss: focus groups, telephone surveys.
How would the marketing strategy for a company like Intel, which sells its products to computer makers and other businesses, be different from, say, Starbucks' strategies for marketing to final cons
Discuss three influences on your company's pricing decisions. Is the pricing consistent with your company's objectives? Why or Why not? What is your consumers 'perceived value of the product or serv
What factors and assumptions would influence your choice of new product price strategies?
Describe the consumers of your organization's product or service and the motivating factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.
This is a cultural shift for many operation managers since it promotes employee empowerment. What happens when inspection is done at the end of the process?
1) How did you come to perceive the need for the product? 2) What marketing stimuli prompted you to consider the product? 3) What sources of information about the product (and competitive products) di
Problem 1: How is market segmentation developed and used for marketing products? Problem 2: For help in answering this question, you might want to look at the Claritas web site (here are a couple of l
The Scenario: Verizon is considering introducing a new product/service. The new product is called the (E-Z phone) which is a combination of the iPhone and a Blackberry.
In your presentation, explain your rationale for selecting this consumer segment as a marketing opportunity. Also discuss the reasons you think your chosen segment has so far been neglected.
What are the benefits of using spreadsheets to analyze marketing research data? What are the drawbacks? What are the benefits of using databases to analyze marketing research data?
Looking at ROI (Return on Investment) which is essentially net profits. What are some other metrics companies should use when analyzing the success of a marketing campaign?
Problem 1: Describe two advertisements that were in the news because they were perceived to be offensive to cultural sensibilities of certain groups. Problem 2: Explain whether the advertisements we
Problem: Mankel LTD., a merchandising company, is the exclusive distributor of a product that is gaining rapid market acceptance. The company's revenues and expenses (in British pounds) for the last
Draft an informative email to one person on the committee and a positive email to another person on the committee. In the emails explain the purpose of your presentation. Explain how these emails di
Your recently submitted a report to the Vice President of Marketing recommending that the company establish a direct-marketing channel for its products.
Most companies set annual quotas. Quotas can be on dollar sales, unit volume, margin, selling effort or activity and product type. Compensation is often tied to the degree of quota attainment.
Problem: Your favorite or most memorable commercial. Explain why this particular 30 to 60-second advertisement meant so much to you. Did the advertiser accomplish their purpose? Did you buy their pr
What might the inventors of new "flying cars" need to consider to develop a distribution strategy for their proposed products?