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Problem: Is TV advertising still the most powerful advertising medium or has it faded in importance? Defend your answer.
A company's marketing strategy can be customer (i.e. you design your strategy by looking primarily at what your customers want) or competitor (i.e. you design your strategy based on the actions of y
The advertising manager of a large firm asked you, the vice president of marketing, to approve a $500,000 increase in the advertising budget for one of the company's brands.
Buzz can be created in a variety of ways, one of them being through advertising. Keeping in mind what buzz is, explain how advertising can be used to generate buzz. What are some of the dangers of t
The basic idea behind _______ is that an organization can glide smoothly between a highly formalized, hierarchical structure effective during times of stability, and a more flexible, loose structure
In the near future, your company is planning on marketing a low cost laptop computer for home use that is capable of running basic programs such as word processing, tax computation, and simple sprea
Find and describe examples of advertisements or promotions that are examples of narrowcasting, nontraditional advertising, and innovative media technologies.
I am trying to find out an example of how a business has handled crisis management through public relations with the media well and what the ultimate consequences for these businesses in terms of re
I need some help developing a price strategy for the selling of the corded headset versus the bluetooth. References are another thing I need to try to come up with.
Problem: Need assistance with identifying 2 companies that have faced specific issues related to consumer behavior and new technology in relation to marketing communications and an integrated market
From these methods of responding to objections: forestalling, direct denial, indirect denial, translation or boomerang, compensation, questioning or assessing, or third-party reinforcement.
To create an effective media plan, you need to know who your customers are and what connects them to your organization or product. You bring this issue up at your marketer's networking meeting.
Fox International Channels has invited agencies to pitch for a project to revamp the FX digital channel.
Fast food organizations competing with each other need to find new or innovative ways of improving their market share.
What are the main elements of Apple's pull strategy for the iPod, and the positive and negative effects have such a kind of strategy in general and for Apple's iPod particular?
Problem: You hear that a large car manufacturer is to fund a marketing project for the students. The students are to create marketing strategies to promote the sale of cars. Prizes will be awarded t
Research three companies other than McDonald's, At&t, Goldman Sachs, Nascar or Cingular and evaluate the difference between companies that reinvent themselves and companies that reinvent their p
What marketing segmentation criteria could be used to find a person like your self from a purchased list of names? Assume an ad agency is preparing a marketing campaign for an auto company that is b
Your organization differentiates its product in various local target markets based on the quality of service it provides to its clientele. Your company has decided to enter a foreign market either b
Culture is frequently referred to as the "silent language of communication" or "nonverbal communication." Identify and explain levels of cultural complexity that must be considered when defining a t
Research has shown that there are well-defined differences in "cultural priorities" in Asian and American (U.S.) cultures. Identify these differences and explain how these cultural priorities may cl
Problem: Would you continue spending money on Internet advertising despite low clickthrough rates? Why or why not?