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Discuss stages in the product life cycle for the Smart phone product. Then, create suitable marketing mix strategy—in terms of product, price, promotion, and place—for the product.
The content, first and foremost, must deliver a rewarding experience. Good content is current, trustworthy, and accessible. Do you agree that good content enriches advertising?
Discuss the fears and phobias which plague consumers with regard to online shopping. Visit www.woolworths.co.za and discuss how this site tries to alleviate consumer fears and phobias.
Thinking of ethical problems that could result from over-zealous data mining, and suggest guidelines for responsible database marketing.
Identify and briefly describe four (4) trends in the macro/market environment that will have or recently had an influence on the retail industry in your country.
You would use both the CAPM (capital asset pricing model) and the constant growth model (CGM) to arrive at XYZ's stock price. Use the CGM to find the current stock price for XYZ.
Provide your understanding of the six (6) economic risks that businesses may be confronted with in the international marketing environment.
One type of barrier an international marketer will come across is the so-called non-tariff barrier. Discuss the different types of non-tariff barriers and explain how they have an effect on internat
Which of the given institutions are intermediaries in the channel of distribution?
Select a service company with which you are familiar and show how each of the seven elements (7Ps) of integrated service management applies.
Explore the different criteria she could consider for segmentation–not merely LSM levels. You should explain what research might be required to determine criteria for foreign markets.
Suggest the type of market presence that might be established in the selected markets, and the type of strategic alliances that may be essential or advisable.
Discuss the possibilities for product differentiation and niche market development. In your discussion you should explain the link between niche markets and product differentiation. You should sugge
BRIEFLY explain the following terms: Customer value and Customer centricity. Explain what you see as the MAIN DIFFERENCE between these two concepts.
Which of the following is NOT included in Maslow’s Hierarchy of Needs model? Physiological needs, Esteem needs, Consumer needs, Social needs or Self - actualisation.
Evaluate the marketing strategies for a good or service. Analyse a marketing plan for a business.
What is international market segmentation? What are the different basses on which an international market is segmented?
Differentiated marketing usually creates more total sales than undifferentiated marketing. However, it also increases the costs of doing business. Assume that you are a marketing manager that is co
Describe the challenges facing the retail markets in the developing countries.
What are the various characteristics of management? Describe its nature as art and science.
What are the latest concepts in marketing? Explain the importance of Sales Forecasting. Outline various methods of sales forecasting.
Explain the stages of the international product life cycle. How does it help to the planning of the product?
Describe the concept of PLC. Explain the marketing strategies of four stages of the PLC.
Explain marketing Environment? Describe the significance of environment in marketing. “It is significant in marketing to understand buyer’s behaviour”. Explain.
Describe the significance of marketing information system. What are its main components? What steps will you take to develop the effective marketing information system?