Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
Explain the role of customer relationship management in retail organization.What are the objectives of marketing in retail? Explain the different communication tools which helps achieving their obje
Identify three main purposes of advertising. Also name the barriers to communication. Name any four tools of sales promotion. Explain the advantages of each?
Explain the term gap model in context of service industry. Explain marketing-mix of service sector with the suitable example of any one service industry.
What is logistics management? What are the different areas of planning in logistics management?
Describe the categorization of retail formats in detail with suitable examples.
Business is confronted by a complex and dynamic environment and this is producing a succession of challenges to be addressed, managed and overcome.
Which differentiation and positioning strategy you would be following? And why?
Describe in details the Cost and Retail Methods of accounting for Inventory Valuation? Use appropriate examples and Data Tables to describe your understanding?
What is the difference between four methods of dollar merchandise planning used to determine the proper inventory stock levels needed to begin a merchandise selling period?
Describe different Theories of Retail Evolution and give appropriate Examples for each Retail Theory.
What do you understand by Marketing Strategy? Describe with reference to Product Life Cycle?
Explain in brief New Product Development process in the Pharmaceutical Industry.
Write brief note on Emotional Branding in Pharmaceutical Industry.
How is retail strategy reflected in retailer’s financial objectives?
What do you understand by human resource planning? What factors impact manpower planning in retail organization?
Mass marketing techniques worked well for nearly three-quarters of the century. What caused present organizations to change their focus on one-to-one marketing or CRM?
Explain ways in which services could streamline and improve operational efficiency and profitability of a retail organization.
What are the main steps in consumer decision making process?
What is trade area? What are main factors effecting trade area.
What basic strategies are available to marketing manager for handling product at maturity stage?
What constitutes service quality in the restaurant? Take the example of a leading restaurant in your city and evaluate quality gap based on the Gaps model.
What are the challenges to services purchase? What are the significant elements of the service production process?
Describe the 3 pricing methods in detail.Do innovation in pricing like sachet, EMI, Usage Based Pricing help in creating value. Comment with suitable examples.
Write down the difference between a customer oriented company and profit oriented company. Which of them will sustain in long run?
What do you mean by the term lean manufacturing? Describe the term KAIZEN in detail.