Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
Describe the EKB Model of Consumer Behaviour for formulating marketing strategies.
Distinguish between mass media advertising and sales promotion techniques. What are the steps of personal selling? Explain all.
Relate to them the compulsory sections of a good marketing plan, and by using a relevant hotel scenario describe the component of each section.
Which is an enhanced public relation tool, a press conference or a press release? Give at least five reasons to support your answer.
Describe the concept of "integrated marketing communications” in relation to the above case.
Suppose you work for the advertising agency and your client is Rogers Communications Inc. You have been asked to create and present the Advertising Plan for the launch of their latest product,
Classify the basic guidelines which managers can take to make the security of the information systems employed in their organizations.
As stated by Kerri her work comprises two very different yet linked areas, namely the strategic and tactical aspect. In relation to her work explain.
Outline the five distinctive characteristics of service and illustrate them with reference to a service product such as a restaurant. Identify and explain five characteristics of a good service organ
Describe the phases comprised in the Product Life Cycle concept and their relevance in the marketing decision making. You might use any product or service as an illustration to support your answer.
Outline and explain three main methods of data collection which can be used in primary research for the mobile camera phone market.
State holistic marketing concept. Describe the significance and scope of marketing management.
How does the Internet support customer centric marketing methods?
Explain the three categories of e-Commerce referred to as Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer 9C2C). In which class will you categorize e-Bay’s acti
You have been asked to present a formal Marketing Plan. Describe the significance and meaning of each of the different elements that you would comprise in the Marketing Plan.
What do you mean by Rural Marketing? Describe importance of Rural Marketing. What do you mean by Marketing Research? Describe how Marketing Research is useful to Management.
Will the nature and composition of the marketing mix be similar for all products at similar phase in the product-market life cycle?
What are the two major reasons for Pepsi getting in the bottled water market?
Explain the concept of "integrated marketing communications. Explain the four categories of strategies used to match service delivery with promises, provide a appropriate diagram.
What are the sources and techniques of collecting marketing information for exploring the International Market?
What do you understand by the term Request for Information and Request for Proposal (RFP)? List down five questions specific to the vendor’s capability to provide the required service asked in a
Provide the five elements of a successful brand. Describe what you understand by work ethics. List two unethical behaviours which could arise in a company? How would you tackle the matter if you were
What are the diverse patronage motives? What are the various elements of customer satisfaction leading to customer loyalty?
Discuss, with examples, an appropriate framework or model by which service executives can effectively improve quality service and services marketing. What factors explain the growth in retail scale
Briefly describe how you could use a merchandising, pricing and communications strategy to overcome your unfavourable location? Make a distinction among the three types of impulse purchases. Give an e