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Using the service profit chain model, critically discuss the importance of service employees in creating customer satisfaction and service quality. Use a service organisation of your choice to suppo
Critically assess the five specific dimensions of service quality identified by Parasuraman, Zeithaml and Berry (1988) to this situation.
Why marketing mix is so important for small businesses as well as enormous multinationals? Price is a sensitive issue unless the market demand is very high for the product or service. Elaborate on the
‘Customer’s expectations build over a long period of time.’ Discuss the factors responsible for the formation of customer expectations.
State the benefits and drawbacks of intra organizational commerce? Propose remedial measure to overcome the limitations.
What is the significance of Agriculture in the Indian economy? Describe different modes of transportation systems in the India.
What is price determination and price discrimination? Give examples. Describe the environmental considerations in the marketing process.
Explain some of the advantages of Advertising as compared to Sales Promotion? Which types of products lend themselves to sales promotions?
Give the above stated environment; design an appropriate marketing mix for a corporate hospital.
Describe the product mix pricing strategies with suitable example. Describe various categories of brand sponsorship with suitable example. What are various logistics functions? Explain in brief.
In this assessment students are required to submit a written assignment relating to New Product Development. In it, you will discuss a New Product which you are proposing for the market.
Define PLC. Give examples of products, which are in the “maturity stage” and “Introduction stage”. Does it need different strategies for marketing of products in different st
Define Branding. Discuss types and functions of International Branding. What is International marketing communication? Explain important elements of International marketing communication.
Explain different types of buying decisions and discuss the stages involved in consumer buying decision making process.
Discuss the theory of grid organisation which is developed by Blake & Mouton. Describe the significance of selectivity and organisation in the perception.
Explain the term Marketing Public Relations (MPR) and summarise the probable relationships between Public and Marketing Relations.
Consider the value of Product Life Cycle to strategic marketing planning and determine the practical limitations of this model. Explain the main internal and external factors you would consider when s
Describe the main sections of the typical tourism development plan and give illustrations to support your suggestion.
How might knowledge of the steps of the selling process assist the salesperson? How does the business-to-business sales process differ from that of business-to-consumer?
Write notes for the types of preparation you would wish to do for TWO from the subsequent THREE interview situations.
Differentiate between export promotion and Import substitution? Which policies are appropriate for your country’s Economy?
What lessons might be learnt from the disappearance of numerous familiar names, such as Woolworth’s and C&A, from the British high street in current years? Explain the merits and demerits
‘Today the power is with the retailer not the manufacturer.’ Explain this statement with reference to the negotiations that might take place between national retailers and major brand na
Explain the factors governing demand and supply of tourism product? Looking at Indian tourism scenario, describe impact of these factors, if you were to set up a travel agency specializing in packag
Describe the Sale of Goods Act. Use examples in your answer. Describe the reasons why you think there has been a raise in consumer legislation over the past 25 years.