Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
Explain what value TWO of the following marketing models offer to retailers when planning their marketing tactics and strategies.
What is the function of the retail buyer? Why are the buyers recognized as ‘social gatekeepers’? How might an efficient distribution chain lead to greater profitability? Demonstrate your a
Explain the characteristics of habitual problem solving by consumers? What strategies must a marketer adopt for such products where consumers exhibit habit forming behaviour? Describe the dynamics o
What are the principal arguments for and against out-of-town retail developments? Describe the merits and demerits of the shopping mall as a retail location.
Describe the term Online Marketing. Write down Determinants of pricing decisions in International Markets.
Describe the differences between secondary and primary research and describe how technology can be used to assist in the market research function.
Describe the significance of test marketing products in overseas markets and summarize the practical difficulties that could be encountered.
Describe the contributions which distributors can make to the marketing of products in international markets and identify the assessment criteria you would use in choosing appropriate distribution c
Identify the main elements of the marketing concept and summarize the advantages of the marketing philosophy to commercial and non-commercial organizations.
Identify the phases of the Marketing Planning Process and summarize the activities you would relate with each phase.
Describe what you understand by the term marketing mix and summarize the significance of each element of the marketing mix to maritime organizations.
There are three aspects of a business which are of interest to marketers. In brief explain, by using an illustration, the three aspects.
Green Marketing needs that the marketing mix should be computed in terms of the four Ss. Describe, using an illustration, the four Ss.
Summarize the significance of the marketing orientation to commercial organizations and describe the role of personal selling in a company’s marketing mix.
Describe the stages in traditional purchasing procedures.
Describe the significance of the marketing department to the success of an organization.
You have been asked to describe the phases of the adoption process to a group of marketing students. What information would you comprise in your descriptions?
Describe the term database marketing and explain some of the ways which can be used in assisting the sales function.
As an independent consultant describe the value of the Boston Consulting Group’s product portfolio matrix to the strategic marketing planning efforts of organizations to one of your clients.
What do you mean by marketing environment? Explain the various characteristics of marketing environment.
Identify the elements of the marketing mix and summarize the significance of the mix to the operations of maritime organizations.
Xcel Toys’ marketing strategy has evidently not been successful. Examine the strategy and evaluate where the problems lay and describe how such could have been overcome.
Using an example of your choice, describe some ways in which technology can affect a business.
The green marketing process needs the matching of both internal and external variables.
What do you understand by the term outsourcing? Draw the appropriate diagram of development of outsourcing. Discuss the common barriers in the outsourcing.