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Define and describe the term Sales Management. What is the function and significance of Sales Management in today's Modern World?
What do you mean by the term – target marketing and positioning? Describe with appropriate examples. Define Marketing-mix. Describe various elements of marketing-mix in detail.
“Online advertising has added a dimension to advertising by introducing interactivity, low cost, personalization, long accessibility, and instant response possibilities.” Describe
Recognize a marketing research instrument which you would use and elaborate on strengths and weaknesses of the instrument you have selected. Illustrate service quality and describe why it has become
The marketing environment is defined as “....the actors and forces which influence the company’s capability to develop and maintain successful transactions and relationships with its tar
By using the case study, describe the effect of green marketing on the consumer purchasing behaviour at Holiday Inn.
Describe the phases of the consumer decision-making process and describe the role of marketers in each of such phases.
Explain two other types of market segmentation which can be adopted by Virgin Group and describe the significance of market segmentation, targeting and positioning for the Group.
Pricing is one of the most significant elements of the marketing mix. With the use of illustrations, describe five pricing strategies which you believe is most efficient for consumer goods. Give ill
Describe two types of traditional marketing communication tools which could be used by the Havana Central and describe their potential advantages and limitations.
The internet has dramatically changed the manner of doing business. Examine the benefits and drawbacks of internet marketing from the customer’s perspective.
Critically examine the scope of Marketing Analysis that a company requires to undertake in the development of the Marketing Strategy.
Marketing planning is instrumental for the long-term survival of any industry. By using relevant illustrations, outline and describe any four reasons why a company would invest in the formulation an
By using the above case study as a reference, describe the term ‘environmental audit’.
Marketing Intelligence is similar as Marketing Research. Describe this statement and show the role and significance of Marketing Intelligence in today's competitive environment.
Why do we use the Internet as the new distribution channel for e-banking services and products?
Describe different distribution channels used in International Marketing. Describe different benefits associated with International Marketing.
Illustrate with illustrations, four types of e-Procurement strategies which are feasible to be implemented in the public sector.
Outline the phases in a strategic e-marketing planning process, for each phase noting two aspects which are of particular significance for e-marketing.
Explain the relationship between the concepts of e-commerce and e-business.
What do you understand by letter of credit (LOC)? Describe the different types of Letter of Credit used in international marketing.
Explain the steps of territory planning for a firm dealing in Consumer durables. Explain the different types of Compensation. Examine the factors influencing design of Compensation Schemes.
When formulating a strategy, scanning the e-business environment is very significant. Describe why an organization must perform environmental scanning?
Explain five main advantages of e-business to businesses, consumers and society.
The traditional concept of enterprises is undergoing radical change affected by computerization. E-commerce has contributed much the online computerization of businesses. What are the exclusive feat