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Write down the difference between qualitative and quantitative methods of MR?
What do you mean by marketing myopia?
Write down the difference between transformational and transactional leadership.
Write down the characteristics of the effective marketing mix?
Describe the factors affecting pricing of product. Describe any six facilitating functions of Marketing.
Describe the major advantages of Electronic Data Interchange (EDI).
What do you mean by rural market index? Explain in detail. Explain regulated markets in detail with suitable example.
Write down the problems that are faced in marketing of rural industry products?
Describe Product Planning. Describe the different steps in New Product Development Process.
Write down the difference between the terms: 'product testing' and 'test marketing'.
Write down the name of tools which are employed to analyze and measure the performance of merchandise?
Write down the advantages of undertaking international marketing research.
What do you mean by conjoint analysis? How does it help in marketing research?
Write down a brief note on key dimensions of quality product. Illustrate out the classification of the level of standard.
Write down the differences between domestic and international marketing.
Discuss and critically describe the functions and strategies of supply chain management. Examine the fact which has made PayPal one of the most preferred ways of performing transaction worldwide.
Write down the difference between sales promotion and advertising.
Write down the advantages and disadvantages of global promotional strategies?
Write down the difference between the id, ego and superego in the Freudian personality.
Illustrate out the secondary sources of information while pursuing market research. What do you understand by the term product diversification? Describe with illustrations.
Illustrate out the personal, socio-cultural, Psychological determinants of consumer behaviour. Illustrate out the term Product mix. Illustrate out the components of product mix.
Write down significant advertising media and describe their relative merits and demerits.
Write down the factors affecting pricing decisions? What do you mean by communication process?
Describe the concept and components of marketing information system.
What are the main channels of distribution for consumer goods?