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Question 1: How can a company capture customer feedback without alienating customers in the process? Question 2: Are there situations in which you as a customer are more likely to provide feedback?
Problem: Based on the Classic Airlines scenario, answer the following questions: 1) What is the situation? 2) What challenges exist? 3) What opportunities exist?
The same situation, but with an added twist. It's the last day of the fiscal year and the salesperson is $90,000 short of her annual sales quota. If she makes quota, she'll receive a $20,000 bonus a
There are five levels in Maslow's pyramid. At the base are physiological needs. Then come safety, social belonging, and esteem, and at the top, self-actualization, which is where people are more lik
I am responsible for identifying quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of our marketing plan.
Problem: Please help me find an example of channeling in the health care market.
Question 1) What is the most effective way to handle sales objections? Question 2) How does technology enhance selling functions?
Create a training presentation that explains benefit selling in sales presentations and how it helps the salesperson make more sales. 8 to 12 PowerPoint slides with notes.
Problem: What external factors or macro factors impact consumer buying decisions? Please cite sources.
Question 1. What is the contribution per unit for the Zig brand? Question 2. What is the break even volume in units and in dollars? Question 3. What market share does the Zig brand need to break even?
Problem 1. Identify an organization and provide a detailed description of its distribution channel strategy.
Question: Assess how the enterprise zones could be used to enhance the economic development implications of your policy issue. Question: Describe how a cost-benefit analysis of an economic development
Question 1: What impact can PR have on society? Question 2: What is an example of this impact? Question 3: Should a company be concerned with public opinion? Why or why not?
This solution utilizes an example of an individual who once was a Senatorial candidate. In using public communication this particular individual utilizes his previous status to his distinct advantag
Sometimes cultural branding and public relations work hand in hand. How would you handle these cultural issues from a PR standpoint?
Review of the article include the following discussion/analysis: (1) the PR situation at hand; (2) main premise about PR as discussed by the author; (3) importance of this study to the field of PR.
Discuss the marketing promotions used by the two organizations. Compare and contrast the promotional activities - both online and offline - discuss why they are successful or not. How do they align
Wal-Mart has established regional warehouses that they fill with merchandise that they had purchased directly from manufacturers, cutting out the middlemen.
The topic thread for competitive intelligence, gave rise to some discussion regarding the boundaries of good market research versus unethical/illegal acts of spying. What are the differences, and do
What is a learning organization? What are the five elements of a learning organization? How is the concept of learning related to the evolution of the global marketplace?
Problem 1. What are the benefits and risks of internal communication? Problem 2. Give 4 ways to promote proactive planning. Problem 3. Wwhat writing style is used within a press release?
You are working in the corporate communications division of a manufacturing company. You are about to launch a shampoo in the market that will revolutionize the concept of hair care.
Problem 1: What is your experience with pop ups and how do you feel about them? Problem 2: What is wrong with pop ups from a moral point of view?
Write a paper, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales