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Describe the concept of marketing. Explain how is marketing orientation relevant to the business?
Explain the relationship between the consumer loyalty and profitability?
Explain how can companies incorporate technologies in their models of business?
Differentiate between the qualitative and quantitative methods of the MR?
What do you mean by research proposal? Describe the contents of a research proposal? Describe the necessary features of an efficient research proposal?
Does marketing orientation impact the business performance? Describe.
Write down the difference between the transformational and transactional leadership.
Of the different roles played by consumers in the decisions making process, which one is more significant and explain why?
What do you mean by Market-Segmentation? Describe the foundation of Market Segmentation for the given products:
What do you mean by Company’s Marketing Environment?
Customer is King, and can do no wrong. Describe the implication of this marketing philosophy.
Observe the main bases of the market segmentation.
People are the most significant element of the services marketing mix. Do you agree? Comment on it.
Strategic marketing, sometimes termed to as STP (Segment, Target, and Position) marketing, has replaced the previous concept of LGD (Lunch, Golf, Dinner) marketing;
Distinguish between the marketing mix, product mix and promotional mix. Relate the 4Ps to the 4Cs and 4As. Describe what principle might they serve?
Performance assessment of sales force is a critical task in the sales organization and management. Comment on the statement.
Describe the different levels of the Relationship marketing.
Explain the role of CRM in B2B marketing in brief.
Explain how the law of conservation of matter and energy are related to: a) The problem of air pollution and b) The problem of disposal of the solid waste. Explain the tragedy of commons since it rela
Explain how the law of conservation of matter and energy to the pollution problem is related.
Explain 3 policies which would decrease negative externalities.
Describe the various brand strategy options available to marketers.
Write down the difference between branded product and a commodity.
Critically discuss the factors affecting the pricing decisions. Illustrate out the objectives of pricing.