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q explain the process of consumer buying behaviourans the buyer decision process comprises the following steps1 need recognition2 look for
q how clear are indications of qualitythe amount of effort a consumer puts into searching depends on a number of factors such as the market how
consumers are engage in both internal as well as external information search internal search engages the consumer identifying alternatives from his
q approaches to belief change existnumerous approaches to belief change exist1 change currently held beliefs it is in general very difficult to
attitude change strategies changing attitudes is in general very difficult particularly when consumers suspect that the marketer has a self-serving
q measurement problems in demands for resourcessocial influence- a student believes that smoking is really cool but since his friends think its
competing demands for resources- even though the above student would like to buy a pickup truck on her sixteenth birthday she would rather have a
describe the four ps in marketing mix - using a company of your choice explain how this company is using the four ps to gain successful position in
q how consumer behaviour is effected by attitude changeaffect consumers as well hold certain feelings toward brands or other objects occasionally
q how consumer behaviour is effected by beliefsthe initial component is beliefs a consumer may perhaps hold both positive beliefs toward an object
q example to have the consumer reflexivelya special issue in memory are consequently called scripts or procedures we remember for doing things
there are various reasons why retrieval can fail or in less fancy terms how we come to forget one is decay at this time information that is not
q explain spreading activation spreading activation involves the proposal of one memory triggering another one for instance one might think of coke
q explain about sensory memorymemory ranges in duration on a range from extremely short to very long term sensory memory comprises storage of stimuli
q what do you mean by vicarious learningthe consumer doesnt always require going through the learning process himself or herself-sometimes it is
q schedules of reinforcementan additional issue is schedules of reinforcement and extinction extinction takes place when behaviour stops having
q factors that influence the effectiveness of operant learning numerous factors influence the effectiveness of operant learning generally the closer
q what role is played by memory in consumer behavior learning involves a change in the content or else organization of long term memory andor
q personality impacts and perception influences decisionsvariety seeking where consumers look for to try new brands not because these brands are
consumers are connect in both internal and external information searchinternal search engages the consumer identifying alternatives from his or her
q how can you explain information processingansa customer can acquire information from several sources personal sources- friends family neighbours
q explain the cognitive involvement profilethe perceived significance of the potential negative consequence of a bad purchase the likelihood of
types of cognitive involvementcognitive involvement - where a person is enthused to learn all she can about the product product involvement gt the
consumer involvement involvement demotes to a persons perceived relevance of the object based on their inherent needs and values and interests
q what is cognitive dissonancecognative dissonance premise that people have a requirement for consistency and order in their lives and that a state