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q quantities methods for preparing advertisement budgetstatistical techniques similar to multiple profitability regressions and simulation or
q explain about return on investmentreturn on investment - return on investment method is completely different method from other methods this process
q explain about judgement method for preparing advertisement budgetjudgement method - in this process advertising budget is decided by the
q what is residual or affordable methodaffordable method - this method is as well known as all you can afford residual method available-fund-approach
q objective and task methodthis scheme considers advertising as an investment and a mean to achieve long-term business objectives krick patrick has
q what is competitive parity methodcompetitive parity method - it is usual approach in which advertising budget is framed in such a manner that our
q calculate percentage of sales methodsthe sum to be appropriated to advertising is arrived at by multiplying the worth of past years sales or
q methods of preparing advertisement budgetevery advertiser sets apart a total of money to be spent on advertising which is referred to as
q explain the steps in outlining advertising budgetsteps in outlining advertising budget1 setting advertisement objective - prior to deciding on
q what is advertising budgetanswer- quantitative appearance of future plan of activities prepared for fix period of time advertising budget is a
q show the disadvantages of support media 1 detailed message cant be given by support advertising as passerbies view the signboards are only for few
q what are the advantages of advertisement1 these have long life these arent easily perishable2 it has broad coverage3 it tenders geographical
q support media used in advertisementsupport media - message is legible brief written in bold letters attractive eye-catching and it must depict the
q evaluation of advertising media - televisiontelevision- commercial television advertising was initiated nearby 1976 with the reduction in tv price
broad cast media- it includes advertisement in television ratio and cable etc it varies from print advertising media as it has both audio and visual
q evaluation of advertising media - magazines and journalsare one more form of print media these are published regularly at regular intervals like
q evaluation of advertising media - newspapernewspaper - newspaper is brought mainly for their news values newspapers are published in a variety of
how you will evaluate the broadcast print amp support mediaevaluation of advertising mediaprint media- print media is as well known as press
few media-image vehicles enjoy improved image in comparison to other media vehicles media-image improves the communication value of advertisement
q define the media-frequency in advertisementmedia-frequency media-frequency demotes to average number of times the audience is exposed to
media cost advertiser must compare the cost of each media by considering the number of audience covered by such media it is probable that a media
q how to select a media for advertisementmedia reach and coverage such media must be selected which has wide reach and can cover our target customers
q show the media-availability in advertisingmedia-availability sometimes it is probable that desired space for advertisements in print media is
media used by competitors while planning for media the advertiser should consider the media selected by competitors and leaders of that industry if
q define the size of ad-budgetsize of ad-budget if amount of advertisement budget is more at that time costly media like national dailies television