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q nature of message in advertisingnature of message if advertising note is informative in nature then newspaper will be suitable if ad-message is to
q show the advertising objectivesadvertising objectives the main objective of every advertising campaign is to get favourable response from customer
q show the characteristics of distribution channelscharacteristics of distribution channels distribution channels are able to be classified on the
q show the nature of customersnature of customers an appropriate media plan should consider the type or class of consumers for whom advertising is to
factors affecting media planning-1 nature of product product to be advertised is able to be industrialtechnical product or consumer product
q define the steps involved in media planningsteps involved in media planning-- to know regarding target market- to consider different factors
q what is media planning and strategy how you will evaluate the broadcast print amp support mediaanswer introduction- media plan make a decisions how
q what do you mean by advertising appealadvertising appeal advertising themes- ad appeal demotes to the approach used in attention of audience or
q explain diffrent types of advertisement copytypes of advertisement copy - advertisement copy perhaps of various types based on appeal functions
q production of advertisementdesign as well as production of advertisement involves a number of activities among them are writing copies developing
program add two five-byte numbers using arrays algorithm make count len
q purposes of illustration of print-ad-copy illustration helps in attracting attention as well as arousing desire interest in advertisement it
q explain diffrent types of illustration of print-ad-copytypes of illustration- photo of product photo of product in use photos from different angle
q illustrations - element of print-ad-copyillustrations- it is the optical elements of print-ad-copy it perhaps in the form of attractive photo of
q explain different types of headlines different forms of headlines- direct benefit headlines question headlines announcement headlines provocative
q essentials of headlines for advertisementessentials of headlines- it must be attractive it must be brief it must be easy to memorise it must
functions of headlines- to pull attention of audience to highlight major features of the product to give major message of the ad in brief to
q headline - component of print advertising copyit refers to words which are in most important positions of advertisement these words are read
elementscomponent of print advertising copy-advertising-copy is prepared subsequent to combining various components or elements of ad-copy elements
q message - source of advertisementmessage-source- person who converse the message of advertiser to the target audiencealso known as brand-ambassador
q explain about message formata ad- copy for print mediab ad-copy for broad cast mediac radiod
q message contents of advertisementa what ads needs to communicate to targeted audience through advertisement copyb message is regarding-c high
define the advertisement contentsadvertisement contentsmessage - consist of opinion symbols facts and pictures related to the productpurpose -
q how you will determine the target marketcreating novel unique and selling ideas is known as creativity in advertisement advertising inventiveness
categorization of the advertising-the objective of advertising differs under different situations one advertiser may perhaps seek to generate