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q explain about marketing communicationmarketing communication - is the procedure in which two or more persons consciously or unconsciously attempt
q increase in level of competition and readership by adsincrease in level of competition- the level of competition has enhanced manifold for any
q growth in media and increase in industrialization by adsgrowth in media- earlier extremely less media sources were available to advertisers for
increase in non commercial ads - these days a variety of non commercial ads are issued by government departments social organizations for general
scope of advertisement1 increase in ad functions- earlier ads were designed to persuade informative needs of buyers in the form of public
q illustrate the features of advertisement1 paid form- advertisement is certainly not free of cost the company has to formulate the payment to the
q what is advertising consumer is the heart in every business these days attracting and satisfying customers is more difficult than producing the
q nature of target marketa size of marketsmall- personal sellinglarge- advertisingb location as well as concentration of customerconcentration of the
q explain the stages of product life cyclestages of product life cyclea introduction stage - advertising for consumers and personal selling for
q explain the role of direct marketingrole of direct marketing- a focus is on literate customerb for service marketing like insurance banking
q explain about promotion mixmeaning- promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well
q what do you mean by promotion mixpromotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences there
q illustrate feedback stage in organisational buyingthe feedback stage this stage is anxious with the establishment of order routine performance
q explain search stage in organisational buyingsearch stage this stage comprises information search regarding vendors their credibility their
q areas of operation in industrial buyingthe initiation stage this is a phase in which a problem or a need is recognised by the organisation for
q illustrate about buying situationsthere is a requirement to discuss the three types of buying situations before they can be applied to the buying
q explain the typese of customersone group can include the price-sensitive ones called the transactional ones in india this segment exists in mainly
the basic aspects to be noted about the buying centre are that--the influences across the centre can differ from one product category to another--the
q buying centre conceptapplying the buying centre conceptthe decision-making unit in a purchasing organisation consists of the buying centre this is
q give a descriptive overview of organizational buying behaviorans selling strategies that objective the organisational customer and use the concept
q how post purchase behaviour of a consumer can be explainedans post-purchase behaviour engages all the consumers activities and the experiences that
q steps in the marketing processthere are a range of alternative models however that of aiuapr which most directly links to the steps in the
q define post-purchase evaluationpost-purchase evaluation - cognitive dissonancethe final phase is the post-purchase estimation of the decision it is
q why must a marketer need to understand the customer evaluation processthe answer lies in the type of information that the marketing team needs to
q how does the customer use the information obtaineda significant determinant of the extent of evaluation is whether the customer feels involved in