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Which specific aspects of teamwork are likely to be affected when employees hike or bike together before a new store opens?
How is corporate culture likely to affect HP's ability to integrate acquired companies into its organizational?
What can you infer about Numi's basis for departmentalization and its chain of command?
Would you recommend that IBM use its closest competitors as the models for benchmarking technological innovation? Why or why not?
What is Facebook's e-business model, and how does this model fit its customers' social media needs and interests?
Why have Holden and Conniff shunned traditional advertising? Is that a good idea? Why or why not?
What effect will this expansion have on how businesses connect with customers in the future?
Why can advertising provide enough revenue for an e-business to succeed in the long run? What other source of revenue can an e-business use to generate revenue?
Describe how you could use social media to connect with customers, improve customer service, increase sales, and reduce expenses.
Given the fast pace of everyday life, most people often feel there is not enough time. Why do you think people are so fascinated with social media?
What is the difference between internal and external forces that affect an e-business? How do they change the way an e-business operates?
Which type of measurement do you think is the most reliable when measuring the effectiveness of a company's social media?
Why do you think companies are shifting their advertising monies from traditional advertising (television and newspapers) to social media?
How can social media be used to segment the market for a firm's products or services and target specific types of customers'?
For a business, why are crisis and reputation management and listening to stakeholders important activities?
In your own words, describe how social media can help businesses to connect with other businesses and consumers.
Discuss the pros and cons of comparative advertising from the viewpoint of (a) the advertiser, (b) the advertiser's competitors, and (c) the target market.
Why is promotion particularly effective in positioning a product? In stabilizing or increasing sales?
What is the difference between publicity and public relations? What is the purpose of each?
What are the major differences between consumer and trade sales promotion methods? Give examples of each.
How are selective-demand, institutional, and primary demand advertising different from one another? Give an example of each.
What selling points seem to be in the advertising platform for Old Spice's commercials, and how do these points relate to target audience's needs or interests?
Does Jeff Bezos appear to be an autocratic, a participative, or an entrepreneurial leader? What are the implications for Amazon?
What style of leadership do you think most L.L.Bean managers probably employ? Which managerial role or roles do you think leaders of L.L.Bean's temp teams fill?
As you learned in this chapter, managers often work long hours at a hectic pace. Would this type of career appeal to you? Explain your answer.