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What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from business-to-business market?
Explain what is the difference between manufacturer brands and store brands? Between family branding and individual branding?
What is the difference between a product line and a product mix? Give an example of each.
What are the differences among markup pricing, pricing by breakeven analysis, and competition-based pricing?
What is the difference between manufacturer brands and store brands? Between family branding and individual branding?
Explain what are the four stages of the product life-cycle? How can a firm determine which stage a particular product is in?
Analyze how does the product life-cycle help to explain why PepsiCo introduces so many flavor variations of Doritos snacks and Mountain Dew soft drinks?
Graeter's is currently a non-union company. How might the experience of working there change if a union were to be introduced?
Why would a nurses' union choose an informational picket instead of a strike when it wants to call attention to important contract issues?
Union membership in the United States has been on a slow decline for about 30 years. What factors do you think account for this drop?
What are the four stages of the product life-cycle? How can a firm determine which stage a particular product is in?
How does the product life-cycle help to explain why PepsiCo introduces so many flavor variations of Doritos snacks and Mountain Dew soft drinks?
What are the advantages and disadvantages of relying on virtual career fairs for initial contact with students instead of personal meetings on campus?
What challenges do managers face in establishing a diverse workplace, and how might they respond to these challenges?
What actions would you take if an operations employee with six years of experience on the job refused ongoing training and ignored performance?
How might an organization's recruiting and selection practices be affected by the general level of employment?
What is the difference between the objective of employee training and the objective of management development?
Which of your employees would be paid wages, which would receive salaries, and which would receive commissions?
What are the major challenges and benefits associated with a culturally diverse workforce?
How do human resources managers go about matching a firm's supply of workers with its demand for workers?
What are the advantages and disadvantages of asking employees to alert their LinkedIn member networks when a job opening is available?
What are the marketing advantages and disadvantages of emphasizing "G" as the primary element in the Gatorade brand?
What challenges does Blu Dot face in selling consumer products (as opposed to business products)?
Under what conditions would a business most likely decide to employ one of the differential pricing strategies?
Can a firm have more than one pricing objective? Can it use more than one of the pricing methods discussed in this chapter? Explain.