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Many producers sell to consumers both directly and through middlemen. How can such a producer justify competing with its own middlemen?
How do (a) convenience stores, (b) traditional specialty stores, and (c) category killers compete with other retail outlets?
What is the difference between a department store and a discount store with regard to selling orientation and philosophy?
Identify three kinds of full-service wholesalers. What factors are used to classify wholesalers into one of these categories?
What are the three general approaches to market coverage? What types of products is each approach used for?
What are the most common marketing channels for consumer products? For industrial products?
In what ways is a channel of distribution different from the path taken by a product during physical distribution?
How do decisions concerning span of management and the use of committees affect organizational structure?
How can each of the spinoffs use this structure as a global strength, not just a local strength?
Which of Graeter's marketing-mix elements are most likely to be affected by external forces in the marketing environment, and in what ways?
Toyota received a considerable amount of negative publicity during and shortly. What could Toyota have done to reduce the amount of negative coverage?
What are the ingredients of L.L.Bean's promotion mix? Do you think L.L.Bean's Web site will ever entirely take the place of its mail-order catalog?
What kind of promotion mix might be used to extend the life of a product that has entered the declining stage of its product life-cycle?
Why would a producer offer refunds or cents-off coupons rather than simply lowering the price of its products?
In terms of focus, magnitude, and number, characterize production processes used by a local pizza parlor, a dry-cleaning establishment, and an auto repair shop.
What is the difference between an analytical and a synthetic manufacturing process? Give an example of each type of process.
How do the concepts of focus, magnitude of change, and number of production processes, describe the way Unilever produces products?
What is The Container Store doing to empower its employees? How do you think this affects job satisfaction?
What role do you think empowerment plays at L.L.Bean? What else could L.L.Bean do to motivate its employees?
What combination of motivational techniques do you think would result in the best overall motivation and reward system?
How might managers make use of Maslow's hierarchy of needs in motivating employees? What problems would they encounter?
What are the two dimensions in Herzberg's theory? What kinds of elements affect each dimension?
What are the five sets of needs in Maslow's hierarchy? How are a person's needs related to motivation?
How did the results of the Hawthorne Studies influence researchers' thinking about employee motivation?
How do scientific management and Theory X differ from the human relations movement and Theory Y?