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Which steps in the evolution of new products are most important? Which are least important? Defend your choices.
Some firms do not delete products until they become financially threatening. What problems may result from relying on this practice?
What factors might determine how long a product remains in each stage of the product life-cycle? What can a firm do to prolong each stage?
What are the five major categories of pricing strategies? Give at least two examples of specific strategies that fall into each category.
When Chobani decided to pursue distribution in big retail chains, what level of market coverage was it aiming for? Why was this appropriate?
How would you describe the departmentalization and the organizational structure at Graeter's? Do you think Graeter's is centralized or decentralized?
How does the backlog affect its plans for production? What could the company do to increase production without sacrificing quality?
How do you think the factory closing might affect the productivity of the remaining headquarters staff? What impact could it have on product quality?
Why is operations management relevant to nonbusiness organizations such as colleges and hospitals? Why or why not?
Why would Rubbermaid-a successful U.S. company-need to expand and sell its products to customers in foreign countries?
How might productivity be measured in a restaurant? In a department store? In a public school system?
How can MRP, ERP, and the just-in-time inventory system help to control inventory and a company's production processes?
How would you prepare for labor contract negotiations as a member of management? As head of the union negotiating committee?
Which labor contract issues are likely to be the easiest to resolve? Which are likely to be the most difficult?
Do unions really derive their power mainly from their membership and labor legislation? What are some other sources of union power?
What is the difference between job security and union security? How do unions attempt to enhance union security?
Describe the process of forming a union, and explain the role of the National Labor Relations Board(NLRB) in this process.
Describe the three characteristics common to most union- management partnerships. Discuss the benefits of union- management partnerships to management, unions.
What are the advantages and disadvantages of using a lockout when lengthy talks don't lead to an agreement and both players?
In what ways did Dell's physical distribution practices change as it changed to using multiple marketing channels?
Which distribution channels does Taza use? What are the potential problems that Taza may experience by selling directly to consumers?
How are the various physical distribution functions related to each other? To the other elements of the marketing mix.
Which types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.
Under what conditions will costs decrease? Under what conditions will costs increase? Will the middleman's functions be eliminated? Explain.
In what situations might a producer use agents or commission merchants rather than its own sales offices or branches?