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what is the scope of marketing information systemscope of mis marketing information system comprises a set of procedures and ways for the continuous
explain about the overall objective of marketing information systemthe overall objective of mis is to give inputs by target markets marketing
define the concept of marketing information systemmeaning of marketing information systemmarketing information system is systems which consist of
what is natural environment in marketingnatural environmentnatural environment natural resources which are required as inputs by marketers or which
what is technological environment technologytechnological environment technologythe knowledge of how to achieve tasks and objectives forces those
explain about the consumer movement in marketing activitiesconsumer movementavarious collection of independent peoples groups and organizations
illustrates the social environment in marketing activitiessocial environmentsocial environment living standards and quality of life green movement
what is cultural environmentcultural environmentcultural environment persistence of cultural values secondary and core beliefs shifts within
what is economic and competitive environmenteconomic and competitive environmentenvironment factors of economic and competitive including the effects
explain the demographic environmentdemographic environment demographic environment is the study of human population in terms of density size location
define the political and legal environmentpolitical and legal environmentpolitical and legal environment laws pressure groups and government agencies
illustrates the role of publics in microenvironment of a companypublicsany group which has an actual or potential interest within or impact on an
what is the role of competitors in microenvironment of a companycompetitorsthe marketing concept declares that to be successful a company should give
explain about the role of customers in microenvironment of a companycustomerscustomers the company should study its customer markets closely and
what are the financial intermediariesfinancial intermediariescredit companies banks and other businesses which help finance transactions or cover
what are marketing-service agenciesmarketing-service agenciesadvertising agencies marketing research firms marketing consulting firms and other
what are physical distribution firmsphysical distribution firmstransportation warehouse and other firms which help a company to stock and move goods
what is the role of market intermediariesmarketing intermediariesmarketing intermediaries firms which help the company to promote sell and distribute
what are suppliers firms and resellers in the microenvironment of a companysupplierssuppliers firms and individuals which provide the resources
define the company in microenvironmentthe companythe company while designing marketing plans marketing management should take other company groups as
explain about the microenvironment of a companythe companyrsquos microenvironment the forces close to the company affect its capability to serve its
what is the role of structural ties by retaining customers of a firmstructural tieswith the intention of attract new customers and retain old one
what is cross selling possibilities by retaining customers of a firmcross selling possibilitiesa normal customer can be a potential customer for the
how is advertising affected by retaining customers of a firmadvertisingcustomers genrally influence other members of their affect group who rely upon
what is effect of decreasing in cost of selling in retaining customers of a firmdecrease in cost of selling a loyal set of customers maintains the