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question 1a what do you meant by consumer behaviorb show characteristics of consumer behaviorquestion 2a what are attitudesb show characteristics
question 1a explain the term secondary data sourcesb why should a company use all potential sources of secondary data before initiating primary data
question 1a define the term marketing research b marketing research is classified under problem identification research and problem-solving
question 1marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the
question 1marketing research is a systematic and planned formal approach to the collection of marketing information this implies that there is a
question 1a list down and discuss the different steps in the marketing research processb discuss the importance of correctly defining the research
question 1a microsoft dynamics crm system can be used to meet the needs of customer support and product support department explain the main modules
question 1leading edge companies are driving to increase profits from high yield customers they aim to acquire and retain profitable customers and
questionthe world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the
the marketing agent of a long distance phone service of the phonelink co ltd sells to a potentially high usage customer wireless service on three
question 1a crm means different things to different people for one it is direct mailing for others it is an it system draw a diagram and discuss
a the marketing analysts jim sterne and matt cutler have developed a matrix that breaks the customer life into five distinct stepsdescribe these
question a customer relationship management is a strategy used by many organisations nowadays discuss the main goals for adopting this strategy by
question 1a describe the main stages in the buying decision process that customers typically go through and explain the relevance of this process
question 1a what do you meant by total customer satisfactionb how will customer safisfaction be measuredc explain the importance of customer value
questiona the purpose of a company is to create a customer the only profit centre is the customer in light of the statement define customers and
question 1perceived risk is a consumers perception of the overall negativity of a course of action based upon as assessment of the possible negative
questiona number of external influences affect consumer behaviour and purchase decision processesin the light of the above statementa discuss how
questiona you are the marketing vice-president of a large soft drink company your companys agency is in the process of negotiating a contract to
questiona describe the following memory structures i sensory store ii short term store working memory and iii long term store 10 marksb two
question 1just as it is a mistake for marketers to consider mauritius as a homogenous group of customers with the same values culture and lifestyle
many managers view the purpose of business as making profits while others think that the purpose is being able to create and maintain a customer from
questiona what is meant by marketing research what are the main sources of data which should be included in a research briefb what is consumer
questiona discuss the primary difference between selling and marketing conceptb suppose you are a marketer and about to introduce a new line of
question 1a define the term marketing and explain the five key tasks of marketingb indicate the differences and similarities between the following