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Discuss what pricing targets you would consider for your product/service. The objectives should be based on the various theories obtained from marketing literature and take in to account competitor
Problem: We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to suppor
In what ways do the 4 P's differ in an online environment than they would for a brick-n-mortar retail business model? Give specific examples of products (goods and/or services) and the companies tha
Problem: What are some disadvantages of commercial advertising? Do some commercials mislead consumers? Explain.
What is the standard deviation of demand during replenishment of blue diamond if the standard deviations of demand per period and lead time are 1.2 and 1.5, respectively.
Briefly describe J.C. Penney's new pricing strategy, also providing background on the company and department store industry.
Consumer's buying behaviour is determined by economic, psychological, sociological and cultural consideration, these factors make up the motivation mix of the customer, discuss the influence of each
I'm trying to conduct a thorough analysis of PowerBars' customers, competitors, market, and environment from the perspective of PowerBar. What are the key strategic questions?
Problem 1: How has Hershey Foods applied the principles of socially responsible marketing?
Problem: Read the article "Needing the Unnecessary" by James B. Twitchell. (The article is easily found by conducting an Internet search using the words in the title.) How is luxury defined?
Using the competing values model in Exhibit 14.3, what type of culture (adaptability, achievement, clan, bureaucratic) would you say dominant at 5 Star? At Amtech? What is your evidence?
In presenting your work, incorporate the following sections: o Title Page o Marketing Communications Plan (body of paper; use sub-sections, tables, figures, and graphs as you deem necessary) o Appendi
Select one of the 4Ps of marketing and discuss how it may be adapted for various multinational and global markets. Give real-world examples of adaptations. For 2-3 markets of interest to you, descri
Do marketing ethics really have anything to say? Select two ethical issues (for example, bribery, child labor, or safety) recently in the news and discuss their relevance to market selection and tar
Original question: Can we use the concept of price elasticity to identify a brand's competitors? How would that work?
What price adaptations should Apple iPhone include in its marketing plan? Be specific. Also, can you describe and discuss any changes I would make in the pricing of Apple's iPhone. Be specific and p
I have to provide an open subject assignment for competition and Market course, stared up with the competition and market analysis of (Airbus/ Boeing) and got stuck!
Problem: Four potential markets for microcomputers for expansion include Toronto (Canada), Paris (Europe), Tokyo (Japan) and New York (United States). Discuss the challenges of values based business
I want assistance explaining "how values congruence is relevant with respect to organizational versus professional values"?
They also need physical capital (such as digging and ore-processing equipment) and land (where the minerals are located). In fact, these two may be more important than what employees carry around in
Question 1. Describe the history and core business of each company. Question 2. Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
A lot of people, including politicians, tend to think of exports as positive for the economy and imports as negative. What is your opinion on this topic? Provide some examples of countries that purs
Question: Identify and explain significant factors outside the consumer that have an effect on consumer choices.
Problem: Why is demographics important when creating a plan for a mobile manufacture company?
In your opinion, what is the difference, if any, of the McDonald's brand image in the U.S. versus overseas? What about the image of Apple? Which of the two images is more consistent and why?