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Problem: What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?
Question 1. The positioning rule of thumb states that "Mediocrity deserves no praise." What does this statement mean? Do you agree with this statement? Explain your answer.
Understanding that the majority of personal sales take place in a business-to-business context, can someone be trained to have the personality to build relationships?
Consider the statements "Consumer research is critical to new product development" and "Consumer research may not be all that helpful in new product development." Take a stand and justify one statem
Analyze attributes of consumers and how these attribute affect consumer behavior associated with Smartphones. Include culture as a consideration.
Consider the statements "Ad pretesting is often an unnecessary waste of marketing dollars" and "Ad pretesting provides an important diagnostic function for marketers as to the likely success of an a
Create a script to accompany the presentation. It should be persuasive and targeted to a business clientele.
What is manipulative advertising? What is associative advertising? Give examples of advertisements that you consider manipulative.
How can a company's website reflect its market segments and target market? What are the characteristics of the target market from the website you reviewed?
Please compare the Channels of Distribution (Place) to Product, Price, and Promotion in terms of its importance within the Marketing Mix (Four P's).
With regard to "Fair Trade Marketing: An Alternative System for Globalization and Development," how can the apparent conflict between marketing management's emphasis on consumer satisfaction be reco
Choose a company that has several products. For example, GE, Proctor and Gamble, Ford Motor, or Aon to name a few. Choose 1 product from your chosen company and write a product market analysis (PMA)
What is an E-Marketing Brief? A brief is the summary of the details about a business and its products from a competitive and strategic point of view.
There are times that the use of random numbers can be helpful but, at the same time, "cold calls" (as in sales) can be very challenging to accomplish. When you add in the facet of a phone interview
Provide a print advertisement that illustrates a company is reaching a specific market segment. Scan and post the ad (or provide a detailed description of the ad) and post 3 paragraphs on who the ta
Marketing in a global environment brings with it some unique challenges. Assume that you are with Kellogg's Cereal Company. You have decided to enter the market in a new country.
Develop an appropriate forecast model for the bookstore manager to use to forecast computer demand for the next fall semester. Show work for the following forecast techniques:
Problem: Explain how psychographic information is employed to create a profile of the target consumer of Tide. I need two hundred words with references.
How can retail organizations promote learning at the individual, department, and store level to improve salespeople's ability to manage customer needs?
Condensed from Marilyn Chase, "Burroughs Wellcome Reaps Profits, Outrage from Its AIDS Drug," The Wall Street Journal (September 15, 1989). Please answer the following: Problem 1. How fair is this p
Do you think PR personnel can create "artificial causes" through effective campaigns? Give a real or hypothetical example. Would you consider this to be unethical?
Summarize the types of articles this journal publishes. Include any emerging trends, or patterns you see in the types of articles they publish. What types of trends does it predict? Include a statem
Problem 1: Ford Motor Company summary on its pricing strategies and distribution channels. Problem 2: Do you believe these strategies are effectively reaching and serving the product's market segment?
My question pertains to 'Proctor & Gamble's Regenerist Micro-Sculpting Eye Cream & Lash Serum Duo'. I need to identify a new global market that your product should consider.
Marketing Department Role: This assignment must have at a least a minimum of 250 words: Many experts believe that marketing is the most important function in a company.