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Problem 1. What are the three prongs of the social responsibility attack strategy embraced by some firms today? Problem 2. How would you describe proper socially responsible behavior?
a. Estimate the sales and market share of department stores in a certain metropolitan area. b. Determine the design features for a new product that would result in maximum market share.
What are the relevant issues involved for pricing inventory, workshops, and seminars? Evaluate the pricing strategies which are: demand-oriented, competition-oriented, or cost-oriented.
What are some of the guidelines for preparing oral and written research reports? Which type of report would you prefer to prepare. Why?
Question: Discuss two new product ideas that can result from your product, and address the needs of your target segments. Traffic Jamz is steering wheel cover you can play electronically by drumming o
Problem: Caninantics is a start-up company that has created a new dog food dispensing product " Nufeed Dog Feeding " that will open canned dog food, dump the food into the dog bowl, and dispense the
Can I get some tips and ideas on how to run a successful brainstorming session and thinking outside the box on how to do so.
Problem: Market recognition will be a very important factor for GGI. So it will be important for us to make sure have good public relations and communications internal and external to GGI.
We will be looking to re-market GGI wholesale business so we can really turn the business around and also bring new life and growth to our company. Please discuss what the goals are for this marketi
Problem: Research and share an ad/clip/program that in your opinion excels in promoting a product/service. What are the promotion elements you found innovative?
Select one of the macroenvironments of marketing such as demographic, cultural, economic, political, social, and technological, and a product category.
Problem: Search the Internet for three team nicknames (either college or professional) of which you were previously unaware. Do these team names seem to follow the suggested guidelines for effective
What did Motorola fail to consider as the product moved from concept to full commercialization? What lessons relative to strategic planning have you learned from this case study?
Visit the website of one of the online marketing research firms (for example, Greenfield Online Research Center, Inc.) Locate a questionnaire being currently administered at this site.
Problem: How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
Problem: Explain how the topic is influenced by a epistemological perspective, such as research on target market and how advertising directs them in their choices to buy Nike instead of a competitor
Problem 1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports mark
Discuss how being the quarterback of a football team is similar to being a marketer who is responsible for implementing and controlling the strategic sports marketing process.
Problem: In determining a nation's market potential, what kind of products are most likely to be influenced by economic circumstances and what kind of products are more affected by cultural influenc
Problem: Disney places a great deal of importance on customer loyalty. Explain why customer loyalty is so important to the corporation, then list and explain the strategies that Disney takes to ensu
Under what kinds of market and competitive conditions do these two conventional strategies make good sense? What kind of marketing actions are typically involved in successfully implementing a harve
Problem 1: Assess the challenges of marketing in a third world country and propose how to address the challenges. Problem 2: Develop a marketing strategy that will encourage the villagers to pay for a
What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?
Finalize your marketing plan for the V Fusion + Energy product line. Complete the given for your marketing plan: 1) Outline your product, branding, and packaging strategy. How will you differentiate
Discuss the problems that JC Penny experienced over the Christmas season with their marketing plan. You should discuss how the CEO was involved in this decision making process.