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I have just read through the article referenced below and I need a second opinion on what deceptive marketing practices can be come across in todays businesses? Are they price, promotion, product, o
Identify and discuss some of the key factors that influence the planning and execution of an advertising campaign. Please explain how these factors affect different campaign decisions.
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes and behaviors.
What are the pros and cons of using advertising instead of other marketing methods? Please elaborate with a scholarly references.
Problem: What is social media and what are some of the tools? Select a company or product that uses social media marketing and compare its social media site to its corporate web site. Are they the s
Problem: Consider the statements "Marketing shapes consumer needs and wants" and "Marketing merely reflects the needs and wants of consumers." Take a stand and justify one statement, supporting it w
Problem: The case study "The Dark Side of Harry Potter's Magic"; what are the marketing ethical issues in this case?
Explain the flow model for a CRM system -- what is it, how does it work, what are the advantages/challenges? Identify three examples of specific businesses that might be used as a model of CRM for o
Based on what you read about age subcultures in Chapter, explain why stores catering to teens and young adults did well during the 2008 holiday selling season?
As a way to enhance relationships with customers, e-tailers are beginning to test Web logs (blogs). Online merchants feel that their blogs will give their e-stores more of a personality, and will ge
Problem 1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons.
Pick a product which has experienced a failing promotional campaign. (Be sure the failure is due to a bad promotional campaign rather than a failed product
Size up your local market to determine at least three local businesses that could justify the extra advertising expense to air a commercial during the Super Bowl. Be sure to support your answer with
Assignment: What type of exploratory research design (e.g. observation, protective interview, in-depth interview, focus group) would you suggest for two of the five situations presented below. In ad
How will you demonstrate the interconnections among functional areas and the successful implementation of your plan?
You are assigned to work in different promotional areas of Kyosuma to create an integrated marketing communications approach. Each member of the group should choose a topic below and give his/her re
Discuss what automated marketing approaches might benefit your business without adding to your workload. Which forms of offline advertising would most benefit the wine distribution company?
Make a recommendation on the best course of action for GolfLogix. Should they stay with the original plan to work with golf courses or switch to selling directly to golfers?
Problem 1: Evaluate the marketing techniques that would be most appropriate for a small business.
Is truth in marketing an oxymoron? Read the label, "... lose weight without dieting or exercise..., blocks the absorption of fat or calories..., lose 6 pounds in two weeks..." Discuss these marketin
Problem: You are a member of a team that has been directed to market your online specialty wine distribution company. Discuss what automated marketing approaches might benefit your business without
Problem: A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favorable to one or the other.
In order to effectively manage the four marketing mix components (product, price, place[ment], and promotion) marketers must understand how consumers make decisions.
Describe the alliance partners while characterizing the market type as slow, fast, or standard cycle. Characterize the type of strategic alliances and what type of market Hulu is competing in.