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Comment on the manner changing patterns in holiday markets have influenced your country’s tourism over the last few years for each of the given headings:
Tourism employment has four special characteristics. While other industries might share one or two of these characteristics, the combination of all four is unique to tourism. Illustrate.
Identify the main characteristics which differentiate tourism products and services from other industries and highlight how such characteristics can influence the development of marketing campaigns.
Explain and distinguish between the different levels of quality control in tourism.
Employers have a general duty to make sure, so far as is reasonably practicable, the health, safety and welfare at work of all employees beneath the Health and Safety at Work and so on Act 1974.
A member of site staff must be nominated to supervise and co-ordinate all the emergency arrangements. List the precautions which must be taken into consideration.
Differentiate between voluntary and involuntary controls on advertising and describe their significance within a consumer-orientated society.
Describe the criteria that the editor of a radio program would adopt to choose the order of items on an early evening news bulletin.
On the world map given a selection of physical features, destinations and cities are shown by letters or numbers. To recognize them you must write the correct letter or number in your answer book.
Variations are such changes to which the parties are happy to agree. There are seven things to consider with a variation order. Describe four of them.
The significance of healthy eating is constantly highlighted by the Government and knowledge of nutrition is necessary for those in the food industry.
The most often asked question by visitors to a newsroom is ‘Where does news comes from?’ What do you think are the most significant sources of news for a journalist?
Describe what containerization is and describe how it has assisted the development of international trade.
Describe the main kinds of feature articles which are usually in demand by feature editors.
Details of room reservations are recorded in a precise manner to maintain effectiveness and to prevent embarrassing situations from arising.
The main purpose of the visit to a particular hotel will find out the extent to which a guest will use hotel accommodation and services.
An innkeeper is under a duty to fulfill certain legal obligations devoid of prior contract. Examine the rights and duties of an hotelier whose establishment is considered to be an ‘inn’
The efficient housekeeper will be in continuous communication with other hotel departments all through the working day.
What do you mean by investigative journalist? David Spark has recommended a number of principles for the investigative journalist. What are they?
Explain the main responsibilities of the marketing and circulation departments and their role in promoting a magazine.
List the ten steps of a marketing plan and describe what is meant by each phase and offer advice on what to comprise within it to a hotel entrepreneur.
Write short definitions or descriptions of the given terms or abbreviations, giving examples where helpful and suitable:
Describe the necessary differences between the office function and the clerical function.
How would you investigate the requirements for port expansion, and how would you then market the port?
Differentiate between marketing orientation and sales orientation and summarize the main advantages of adopting the marketing orientation.