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What is nay-saying, and how does it differ from yeasaying? What should a researcher do if he or she suspects a respondent of being a nay-sayer?
Indicate what specific intentional and unintentional respondent errors are likely with each of the following surveys.
You work part time in a telemarketing company. Your compensation is based on the number of credit card applicants you sign up.
Acme Refrigerant Reclamation Company performs large-scale reclamation of contaminated refrigerants as mandated by the U.S. Environmental Protection Agency.
A new mall-intercept company opens its offices in a nearby discount mall, and its president calls on the insurance company where you work to solicit business.
Your church is experiencing low attendance with its Wednesday evening Bible classes.
If a survey is found to have resulted in significant nonresponse error, what should the researcher do?
List the steps in statistical hypothesis testing. List the steps in “intuitive” hypothesis testing. How are they similar? How are they different?
Located on the outskirts of a large city, the suburb of Peaceful Valley comprises approximately 6,000 upscale homes.
Describe each of the following methods of sample size determination and indicate a critical flaw in the use of each one.
What are the three fundamental considerations involved with the confidence interval approach to sample size determination?
When calculating sample size, how can a researcher decide on the level of accuracy to use? What about level of confidence?
Why is it important for the researcher and the marketing manager to discuss the accuracy level associated with the research project at hand?
Last year, Lipton Tea Company conducted a mallintercept study at six regional malls around the country and found that 20% of the public.
American Ceramics, Inc. (ACI) has been developing a new form of ceramic that can withstand high temperatures and sustained use.
Crest toothpaste is reviewing plans for its annual survey of toothpaste purchasers.
Do managers really have a large sample size bias? Because you cannot survey managers easily, this exercise will use surrogates.
The Andrew Jergens Company markets a “spa tablet” called ActiBath, which is a carbonated moisturizing treatment for use in a bath.
Because we cannot easily calculate nonsampling errors, how must the prudent researcher handle nonsampling error?
Identify different types of unintentional respondent error and the controls used to minimize them.
Belk has a chain of department stores across the South. Top management requires that each store manager collect, maintain, and respond to customer.
Applebee’s Restaurants has spent several tens of thousands dollars advertising the restaurant during the last two years.
Honda USA is interested in learning what its 550 U.S. dealers think about a new service program the carmaker provided to dealers at the beginning of last year.
A researcher has the task of estimating how many units of a revolutionary new photocopy machine it does not require ink cartridges and it is guaranteed.
Why is quota sampling often used with a convenience sampling method such as mall intercepts?