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Using the Internet, find a downloadable trial version of a computer-assisted questionnaire design program and become familiar with it.
Panther Martin invents and markets various types of fishing lures. In an effort to survey the reactions of potential buyers.
Will members consider leaving Extreme Exposure to join a new rock-climbing center with higher climbs and a lower annual membership fee?
Distinguish a nonprobability from a probability sampling method. Which one is the preferable method and why?
In what way is systematic sampling less representative of the population than simple random sampling?
What is meant by a skewed population? Describe a skewed population distribution variable and provide an example.
Columbia House, a mail-order house specializing in movie and television DVDs and music CDs, wants to determine interest in a 12-for-1 offer on its CDs to new.
Honda USA is interested in learning what its 550 U.S. dealers think about a new service program the carmaker provided to dealers at the beginning of last year.
Applebee’s Restaurants has spent several tens of thousands dollars advertising the restaurant during the last two years.
Select every 100th name in the city telephone book; call and interview only those who live in the two zip code areas.
How would you select a simple random sample of those Peaceful Valley homeowners who paid their subdivision association dues last year?
Your university is considering letting an apartment management company build an apartment complex on campus.
List the major advantages of survey research methods over qualitative methods. Can you think of any drawbacks, and, if so, what are they?
Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person.
With a telephone survey, when a potential respondent refuses to take part or is found to have changed his or her telephone number.
A researcher is pondering what survey mode to use for a client who markets a home security system for apartment dwellers.
If the park department uses a mail survey, what issues must be resolved? Would it be successful? Why or why not?
What are the relevant pros and cons of each one? Indicate which one you would recommend and why.
What is measurement? In your answer, differentiate an object from its properties, both objective and subjective.
What are the arguments for and against the inclusion of a neutral response position in a symmetric scale?
What is meant by the statement that questionnaire design is a systematic process?
To deal with the first set of issues—determining how consumers feel about the proposed models—what research design would you suggest? Why?
Name three external databases and identify other external databases available to you at your school. What are the five advantages of secondary data?
Explain why information such as that contained in IBIS World Industry Reports would be beneficial to you for an upcoming interview.
Esri’s market segmentation service, Tapestry Segmentation, would be classified as which type of packaged information? Why?